How To Grow Your List Faster Than Any Competitor — Soma Toth | Why Top Shopify Brands Use Welcome Popups, How Popups Boost Revenue By 10–20%, What Makes A Strong Popup Discount Offer, Why One-click Opt-ins Increase Signups, Why Tech Beats Design (#404)
To rapidly grow your email and SMS lists, implement high-converting welcome popups on your Shopify store. Leverage strategic offers, smooth technical performance, and one-click opt-ins. This approach can boost overall revenue by 10-20% by effectively capturing new subscribers and driving conversions.
Key takeaways
While 10-15% discounts are common, test various percentage discounts to find the 'sweet spot' that maximizes both opt-in rates and subsequent revenue, as higher discounts don't always convert better.
Prioritize technical optimization for popups; ensure fast loading times and responsiveness across all devices and internet speeds, especially for users on older Android phones or slower connections, to prevent non-rendering issues.
Implement a 'teaser page' approach for popups where the offer is presented first, followed by a micro-yes click before asking for an email or phone number. This can increase conversion rates by as much as 25% by reducing the perceived friction of immediate typing.
Utilize one-click opt-ins, especially for SMS, to remove typing friction and significantly improve signup rates. This technical solution beats design-heavy approaches in conversion efficiency.
When determining popup timing, consider the trade-off between immediate visibility and conversion rate. While showing a popup after 5-10 seconds is common, extending it to 30-60 seconds can increase per-impression conversion rates, but will decrease overall visibility to your total site visitors.
In this episode, we explore SMS and email list growth for direct-to-consumer brands on Shopify. Our guest is Soma Toth, founder and CEO of recart.com. He shares insights on building active subscriber lists, creating effective popups, and why traditional list growth methods often fail. Soma discusses their innovative one-click opt-in system that eliminates typing friction and reveals how popups can impact revenue by 10-20% when done right. Topics discussed in this episod...
While 10-15% discounts are common, test various percentage discounts to find the 'sweet spot' that maximizes both opt-in rates and subsequent revenue, as higher discounts don't always convert better.
What does this episode say about conversion & cro?
Prioritize technical optimization for popups; ensure fast loading times and responsiveness across all devices and internet speeds, especially for users on older Android phones or slower connections, to prevent non-rendering issues.
What does this episode say about shopify & ecommerce platforms?
Implement a 'teaser page' approach for popups where the offer is presented first, followed by a micro-yes click before asking for an email or phone number. This can increase conversion rates by as much as 25% by reducing the perceived friction of immediate typing.
What does this episode say about email & sms?
Utilize one-click opt-ins, especially for SMS, to remove typing friction and significantly improve signup rates. This technical solution beats design-heavy approaches in conversion efficiency.
What does this episode say about email & sms?
When determining popup timing, consider the trade-off between immediate visibility and conversion rate. While showing a popup after 5-10 seconds is common, extending it to 30-60 seconds can increase per-impression conversion rates, but will decrease overall visibility to your total site visitors.
