How To Grow Your List Faster Than Any Competitor — Soma Toth | Why Top Shopify Brands Use Welcome Popups, How Popups Boost Revenue By 10–20%, What Makes A Strong Popup Discount Offer, Why One-click Opt-ins Increase Signups, Why Tech Beats Design (#404)
For Shopify brands, email and SMS list growth is crucial for owned marketing. This episode reveals how welcome popups, despite their bad reputation, are meticulously engineered by top brands to boost revenue by 10-20%. Learn the nuanced strategies behind compelling discount offers and the often-overlooked technical considerations that maximize popup effectiveness and conversion rates, even on slow connections.
Key takeaways
Implement welcome popups strategically: 84% of top 10,000 Shopify brands use them, consistently driving 5-15% more revenue per visitor than not using them, even with discounts applied. Don't shy away from popups due to perceived irritation – data proves their effectiveness.
Optimize discount offers: Don’t assume higher discounts always convert better. Test various percentage discounts (e.g., 10-15% as a starting point) to find the "sweet spot" that maximizes both opt-in rates and overall revenue, as evidenced by a 20% off offer outperforming 25% and 30% in one test.
Prioritize technical performance for popups: Website load speed and device compatibility significantly impact popup visibility and conversion, especially for users with slow internet or older mobile devices. Ensure your popups are optimized for quick loading and rendering across all devices.
Streamline data capture in popups: To avoid drastic drops in conversion rates, collect only one piece of information per step (e.g. email on one page, phone number on another). Presenting multiple fields on the same page will significantly reduce sign-ups.
Leverage one-click opt-ins and diversified collection points: Explore one-click opt-ins for a seamless user experience. Beyond welcome popups, utilize checkout, account sign-up, Instagram, and landing pages for email and SMS list growth to maximize reach and convenience for customers.
In this episode, we explore SMS and email list growth for direct-to-consumer brands on Shopify. Our guest is Soma Toth, founder and CEO of recart.com. He shares insights on building active subscriber lists, creating effective popups, and why traditional list growth methods often fail. Soma discusses their innovative one-click opt-in system that eliminates typing friction and reveals how popups can impact revenue by 10-20% when done right. Topics discussed in this episod...
Frequently asked about this episode
What does this episode say about conversion rate optimization?
Implement welcome popups strategically: 84% of top 10,000 Shopify brands use them, consistently driving 5-15% more revenue per visitor than not using them, even with discounts applied. Don't shy away from popups due to perceived irritation – data proves their effectiveness.
What does this episode say about customer acquisition?
Optimize discount offers: Don’t assume higher discounts always convert better. Test various percentage discounts (e.g., 10-15% as a starting point) to find the "sweet spot" that maximizes both opt-in rates and overall revenue, as evidenced by a 20% off offer outperforming 25% and 30% in one test.
What does this episode say about email marketing?
Prioritize technical performance for popups: Website load speed and device compatibility significantly impact popup visibility and conversion, especially for users with slow internet or older mobile devices. Ensure your popups are optimized for quick loading and rendering across all devices.
What does this episode say about sms marketing?
Streamline data capture in popups: To avoid drastic drops in conversion rates, collect only one piece of information per step (e.g. email on one page, phone number on another). Presenting multiple fields on the same page will significantly reduce sign-ups.
What does this episode say about conversion rate optimization?
Leverage one-click opt-ins and diversified collection points: Explore one-click opt-ins for a seamless user experience. Beyond welcome popups, utilize checkout, account sign-up, Instagram, and landing pages for email and SMS list growth to maximize reach and convenience for customers.
