Shift marketing spend from paid ads to a diversified strategy including affiliates and influencers, as Valka Yoga did to drive growth.
Leverage wholesale marketplaces like Faire to significantly boost B2B eCommerce sales and expand reach beyond DTC.
Integrate social proof directly into your growth strategy, using customer testimonials and trust signals to build confidence and drive conversions, especially in wholesale.
Prioritize sustainable and localized fulfillment practices to reduce carbon footprint and shipping costs while supporting brand values.
Continuously evaluate and expand product lines based on market demand and sustainable material innovation, as Valka Yoga did moving from cork to copper offerings.
Danny Garg is the CEO & founder of Valka Yoga. Founded in New Zealand in 2017, Valka Yoga now also sells to the US, UK, and Australia and is growing 30% year on year. They now sell via their Shopify site and wholesale offering via their own site and Faire and do about $500,000 per year.Listen to discover:Danny’s eCommerce journey to consistent 30% annual growthValka Yoga’s international team structureHow Valka Yoga keep costs and carbon down with their global fulfillment methodsHow Danny decided to expand the range from purely Cork to Copper!The huge marketing channel shift from Ads to Affiliates and Influencers that's driving growthHow Danny's put Social Proof at the heart of their growth strategyWhy listing on wholesale marketplace Faire has been a great step to B2B eCommerce sales growthKey timestamps to dive straight in:[04:28] India and New Zealand influenced sustainable mindset. Researched yoga mat materials, discovered cork.[08:03] Mix of factors: Carbon footprint, shipping costs. Locally-made products reduce carbon footprint.[12:57] Help studios customize products, gain customers' confidence.[13:47] Prominent social proof boosts wholesale sales growth.[17:22] Overseas shipping profitable, favorable payment terms.[23:07] Seeking eco-friendly materials and local production....This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Frequently asked about this episode
What does this episode say about brand strategy?
Shift marketing spend from paid ads to a diversified strategy including affiliates and influencers, as Valka Yoga did to drive growth.
What does this episode say about marketing diversification?
Leverage wholesale marketplaces like Faire to significantly boost B2B eCommerce sales and expand reach beyond DTC.
What does this episode say about sustainable growth?
Integrate social proof directly into your growth strategy, using customer testimonials and trust signals to build confidence and drive conversions, especially in wholesale.
What does this episode say about wholesale ecommerce?
Prioritize sustainable and localized fulfillment practices to reduce carbon footprint and shipping costs while supporting brand values.
What does this episode say about brand strategy?
Continuously evaluate and expand product lines based on market demand and sustainable material innovation, as Valka Yoga did moving from cork to copper offerings.
