This episode tackles the critical and evolving challenge of acquiring Amazon reviews in 2018, post-incentivized review crackdowns. It provides Amazon sellers with strategies to navigate the updated policies and effectively build social proof for their products on the platform, which is crucial for conversion and ranking.
Key takeaways
Understand Amazon's updated review policies and the irreversible shift away from incentivized reviews, focusing on compliant methods only.
Prioritize providing exceptional customer service and product quality as the foundational elements for naturally generating positive reviews.
Explore and implement Amazon-compliant methods for soliciting reviews, such as leveraging Amazon's own request a review button or integrating review requests into post-purchase customer communication flows.
Focus on driving sales velocity and organic ranking, as higher sales often correlate with a greater volume of legitimate customer reviews.
Proactively monitor review sentiment and address negative feedback promptly and professionally to mitigate damage and potentially convert dissatisfied customers into advocates.
As you know, Amazon has been cracking down on reviews. It used to be that you could get incentived reviews, but that's no longer the case. What's a seller to do then? You can find show notes and more information by clicking here: http://bit.ly/2szABor
What does this episode say about amazon & marketplaces?
Understand Amazon's updated review policies and the irreversible shift away from incentivized reviews, focusing on compliant methods only.
What does this episode say about conversion & cro?
Prioritize providing exceptional customer service and product quality as the foundational elements for naturally generating positive reviews.
What does this episode say about customer retention?
Explore and implement Amazon-compliant methods for soliciting reviews, such as leveraging Amazon's own request a review button or integrating review requests into post-purchase customer communication flows.
What does this episode say about amazon & marketplaces?
Focus on driving sales velocity and organic ranking, as higher sales often correlate with a greater volume of legitimate customer reviews.
What does this episode say about amazon & marketplaces?
Proactively monitor review sentiment and address negative feedback promptly and professionally to mitigate damage and potentially convert dissatisfied customers into advocates.
