Firing The Man · with Ken Wilson · February 25, 2020 · 18 min
Summary
This episode reveals how to leverage Amazon Posts, a beta program offering free ad impressions, to drive traffic and brand awareness on Amazon. It's a time-sensitive opportunity for Brand Registry-enrolled sellers to repurpose social media content for significant, no-cost exposure. The hosts share practical tips and warnings based on their experimentation, emphasizing the importance of creative, engaging content over standard product images.
Key takeaways
Take advantage of Amazon Posts while it's in beta and free, as it may become a paid feature later.
Repurpose engaging social media content (lifestyle images, infographics with questions) for Amazon Posts to maximize impact and minimize effort.
Adhere strictly to Amazon Posts guidelines; avoid using product listing images or direct personal references like "you" or "your" in ad copy to prevent denials.
Test different image types and ad copy with a high volume of posts (up to 15 per day per brand was tested successfully) to identify what resonates best with your target audience.
Focus on content that aims to engage the shopper, such as lifestyle images with questions directly on the image, rather than just basic product photos.
Delegate content creation to a Virtual Assistant (VA) once a clear process for successful Amazon Posts is established.
Leverage free design tools like Canva and stock photo sites like Pexels if you lack design skills or resources.
Episode 008 On today’s episode we share with you how to get FREE Amazon ads with the beta program Amazon POSTS. CLICK HERE TO get POSTS Be sure to stay tuned so you can learn how to leverage your existing social media content and get FREE Amazon advertising. www.FiringTheMan.com Facebook YouTube Instagram Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show
What does this episode say about amazon & marketplaces?
Take advantage of Amazon Posts while it's in beta and free, as it may become a paid feature later.
What does this episode say about paid acquisition?
Repurpose engaging social media content (lifestyle images, infographics with questions) for Amazon Posts to maximize impact and minimize effort.
What does this episode say about brand & content?
Adhere strictly to Amazon Posts guidelines; avoid using product listing images or direct personal references like "you" or "your" in ad copy to prevent denials.
What does this episode say about amazon & marketplaces?
Test different image types and ad copy with a high volume of posts (up to 15 per day per brand was tested successfully) to identify what resonates best with your target audience.
What does this episode say about amazon & marketplaces?
Focus on content that aims to engage the shopper, such as lifestyle images with questions directly on the image, rather than just basic product photos.
