eCommerce Marketing Podcast artwork

How to Get a Product Off-the-Ground Using Crowdfunding - with Dan Demsky

eCommerce Marketing Podcast · with Dan Demsky · April 19, 2021 · 35 min

Summary

This episode provides a comprehensive guide for aspiring entrepreneurs looking to launch a product using crowdfunding. Dan Demsky shares his experience and actionable steps to validate product ideas, build an audience, execute a successful campaign, and transition to ongoing sales after crowdfunding. It's ideal for those seeking to de-risk new product launches and secure initial funding and customer base.

Key takeaways

Themes

finance & fundraisingproduct & merchandisingbrand & content

Topics covered

crowdfunding strategyproduct validationpre-launch marketingcampaign video creationbacker engagementpost-campaign fulfillmentd2c launch

Episode description

Marketing Strategies Revealed in this Episode: What is crowdfunding and how does it work? How to get a product off-the-ground using crowdfunding How to plan a crowdfunding campaign strategy Examples of organizations/businesses that have been successful with crowdfunding

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Frequently asked about this episode

What does this episode say about finance & fundraising?
Understand your product-market fit by gathering feedback and building an email list before launching a crowdfunding campaign.
What does this episode say about product & merchandising?
Develop a compelling video and campaign page that clearly communicates your product's value and story.
What does this episode say about brand & content?
Leverage early bird incentives and exclusive offers to drive initial momentum and social proof for your campaign.
What does this episode say about finance & fundraising?
Plan for post-crowdfunding logistics, including manufacturing, fulfillment, and ongoing marketing strategies.
What does this episode say about finance & fundraising?
Utilize crowdfunding as a validation and launch platform, not just a fundraising tool, to build a sustainable business.

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