Forget the social media scramble; Connected TV (CTV) is emerging as an overlooked powerhouse for e-commerce brands to build massive top-of-funnel awareness. This episode reveals how small businesses can leverage CTV and banner ads to scale their reach and maximize online presence, offering a fresh perspective on effective ad campaigns beyond the usual channels.
Key takeaways
Explore Connected TV (CTV) as a scalable alternative to social media for top-of-funnel brand awareness, particularly for small to medium-sized e-commerce businesses.
Implement a diversified ad strategy that includes both Connected TV and banner ads to maximize online presence and reach a broader audience.
Focus on creating ad campaigns specifically tailored for CTV's viewing environment to capture audience attention effectively and drive awareness.
Consider partnering with specialized media agencies like Awarity that focus on CTV for small businesses to efficiently deploy and optimize campaigns.
Evaluate your current ad spend allocation and consider re-allocating a portion to CTV to test its effectiveness in generating high-quality awareness at scale.
On today’s episode, Kunle is joined by Aditya Varanasi, CEO of Awarity, a media agency that offers effective ad campaigns for small businesses through connected TV. Aditya Varanasi only dreamt of a stable and high-paying job so he decided to become a doctor. Little did he know that life had a different plan. He soon stumbled upon the world of digital marketing, fell in love, and built his own digital marketing agency, Awarity, and has been helping small businesses scale their ad campaigns successfully. While most businesses target social media, Awarity’s innovative strategies in terms of brand awareness are helping smaller businesses that are looking to maximize their online presence through connected TV and banner ads. Aditya’s passion for creativity has taken Aditya to quickly become a leader in digital marketing. It’s an interesting episode as you’d hear Kunle and Aditya talk more about Aditya’s journey to becoming a successful CEO and Awarity’s strategies and processes for creating brand awareness. --- 🔔 Book Announcement:📈 'E-Commerce Growth Strategy: A Brand-Driven Approach' by Kunle Campbell Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry.Elevate your e-commerce game today! Available now on Amazon: https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: <st
Frequently asked about this episode
What does this episode say about brand awareness?
Explore Connected TV (CTV) as a scalable alternative to social media for top-of-funnel brand awareness, particularly for small to medium-sized e-commerce businesses.
What does this episode say about digital advertising?
Implement a diversified ad strategy that includes both Connected TV and banner ads to maximize online presence and reach a broader audience.
What does this episode say about marketing strategy?
Focus on creating ad campaigns specifically tailored for CTV's viewing environment to capture audience attention effectively and drive awareness.
What does this episode say about brand awareness?
Consider partnering with specialized media agencies like Awarity that focus on CTV for small businesses to efficiently deploy and optimize campaigns.
What does this episode say about brand awareness?
Evaluate your current ad spend allocation and consider re-allocating a portion to CTV to test its effectiveness in generating high-quality awareness at scale.
