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How to Expand to Amazon Japan with John Cant, Ep #77

Maximizing Ecommerce · with John Cant · October 22, 2020 · 39 min

Summary

To grow sales and tap into a significant market, consider Amazon Japan. This episode explores the opportunities in Amazon's established Japanese market, despite the cultural and linguistic differences, and outlines how to navigate its unique challenges. Learn if Amazon.co.jp is the right next step for your ecommerce business.

Key takeaways

Themes

amazon & marketplacessupply chain & operationsfounder & leadership

Topics covered

amazon japan expansioninternational amazon marketplacescultural differences in ecommerceamazon fba japan challengesglobal growth strategy

Episode description

Expanding on Amazon's international marketplaces is one of the best ways to grow your sales using the products you already have and your existing Amazon marketing skills. Most people tend to look in North America and Europe for their growth (which makes sense because the language and culture is similar, if not the same). However, some markets may find success in Japan because it is one of Amazon's most established and largest markets. What is scary about Amazon FBA Japan is that the culture is different, the language is not at all similar to English, and many software tools don't work there. With that said, there are often opportunities where there is confusion (or people think it is hard). That is why I am excited to have John Cant from Rising Sun Commerce on to talk about whether or not Amazon.co.jp is right for your business and how you can get started…. Connect With John Cant Rising Sun Commerce John on LinkedIn Connect With Kevin Sanderson Facebook Group Subscribe to Maximizing Ecommerce on Apple Podcasts, Google Podcasts</

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Amazon Japan is a large and established marketplace offering significant growth potential for existing Amazon sellers.
What does this episode say about supply chain & operations?
Be prepared for cultural and linguistic differences in the Japanese market, as these impact product listings and customer communication.
What does this episode say about founder & leadership?
Many standard Amazon seller software tools may not function in Japan, requiring alternative solutions or manual processes.
What does this episode say about amazon & marketplaces?
Opportunities exist in challenging markets like Amazon Japan due to less competition from sellers deterred by perceived difficulties.

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