This episode tackles the critical, yet often overlooked, aspect of email deliverability for ecommerce businesses. It provides practical advice on maintaining a strong sender reputation, recovering from blacklisting, and strategically landing emails in the primary inbox rather than the promotions tab. Ecommerce operators will learn how to avoid common pitfalls that can cripple their email marketing efforts.
Key takeaways
Implement email authentication protocols (SPF, DKIM, DMARC) to improve sender reputation and deliverability.
Actively monitor your sender reputation and email blocklists, using tools to identify and address issues promptly.
Segment your email lists and personalize content to increase engagement and reduce spam complaints.
Understand and adapt to mailbox provider algorithms (like Gmail's) to improve inbox placement.
Regularly clean your email lists to remove inactive subscribers and spam traps, which can negatively impact deliverability.
X and I dig into some specifics about email deliverability best practices, including what makes up your email reputation. We talk about how to come back from being put on a blacklist and if it's possible to make it past Google's "Updates" tab into your customer's main inbox. X also shares several tools for managing email lists and avoiding spam traps that can immobilize your business email. You can find show notes and more information by clicking here: http://bit.ly/2hCiwPG
