This episode provides a foundational framework for Shopify store owners to conduct effective competitor research. It emphasizes moving beyond simple observation to systematically tracking competitors' marketing strategies, content, and traffic metrics. By analyzing what works (and what doesn't) for others, merchants can identify actionable opportunities and refine their own ecommerce strategies with a data-driven approach.
Key takeaways
Create a dedicated spreadsheet to track competitor data, including website URLs, blog presence, newsletter sign-ups, social media links with follower counts, landing page usage, rewards programs, and affiliate programs.
Use a separate, free email address to subscribe to competitor newsletters to analyze their content, frequency, and promotional styles without cluttering your main inbox.
Regularly monitor changes in competitors' social media follower counts and content publication frequency (e.g., monthly) to identify growth trends and effective channels.
Leverage tools like SEMrush (or UberSuggest) to analyze competitor website traffic, including monthly visitors, unique visitors, page visits per session, time on site, and bounce rate.
Don't copy competitors directly; instead, use collected data as inspiration to re-engineer successful strategies with your own unique brand twist and ideas.
Check if competitors are running Google Ads or selling on Amazon and track their presence on these platforms.
Themes
competitor analysisecommerce strategymarket research
In this podcast episode, I talk about how to do competitor research for your Shopify business. On the Show Today You’ll Learn: Why you should do competitor researchWhat competitor data to collectHow and where to research competitor dataWhat tools to use for your eCommerce Competition Analysisand moreLinks / Social: SEMRush Research Tool: https://semrush.sjv.io/MXRAmnom Subscribe & Listen Everywhere: Listen On: clauslauter.com | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deeze...
Frequently asked about this episode
What does this episode say about competitor analysis?
Create a dedicated spreadsheet to track competitor data, including website URLs, blog presence, newsletter sign-ups, social media links with follower counts, landing page usage, rewards programs, and affiliate programs.
What does this episode say about ecommerce strategy?
Use a separate, free email address to subscribe to competitor newsletters to analyze their content, frequency, and promotional styles without cluttering your main inbox.
What does this episode say about market research?
Regularly monitor changes in competitors' social media follower counts and content publication frequency (e.g., monthly) to identify growth trends and effective channels.
What does this episode say about competitor analysis?
Leverage tools like SEMrush (or UberSuggest) to analyze competitor website traffic, including monthly visitors, unique visitors, page visits per session, time on site, and bounce rate.
What does this episode say about competitor analysis?
Don't copy competitors directly; instead, use collected data as inspiration to re-engineer successful strategies with your own unique brand twist and ideas.
