Marketing Strategies Revealed in this Episode: What types of gated online content can an ecommerce brand provide to prospective customers to get them into their funnel. Various ways to build a sales funnel Where does a brand begin with regards to structuring gated content or an online course and what tools and resources would you recommend. How long should a brand keep prospective customers in their funnel delivering free information before asking customers to commit and purchase something. Companies that have done a great job delivering online content in a funnel while successfully converting customers