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How to Build an Audience from Scratch

The eCommerceFuel Podcast · with Michael Jackness · April 27, 2018 · 36 min

Summary

This episode offers practical advice and real-world examples for ecommerce entrepreneurs looking to cultivate an audience from scratch. It delves into the strategies and common pitfalls encountered when initiating audience growth, providing a behind-the-scenes look at how EcomCrew successfully built its community. Learn actionable tactics to attract, engage, and retain a loyal customer base for your new online store.

Key takeaways

Themes

brand & contentorganic & seofounder & leadership

Topics covered

audience building strategiescontent creation for ecommerceemail list buildinglead magnet developmentinfluencer collaborationsseo for audience growthsocial media for ecommercecustomer acquisition from scratch

Episode description

Building an audience can be tough, especially when you're starting from scratch. So today, I thought it'd be fun to share the mic with Michael Jackness of EcomCrew so we can both give our perspectives on the subject, including what worked for us and what mistakes we made along the way. Michael has done such an incredible job building up EcomCrew.com over the last couple years, and today you'll get a behind-the-scenes look into exactly how he did it. You can find show notes and more information by clicking here: http://bit.ly/2GO35k5

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Frequently asked about this episode

What does this episode say about brand & content?
Focus on creating valuable content to attract and engage potential customers organically, as exemplified by EcomCrew's trajectory.
What does this episode say about organic & seo?
Leverage collaborations and guest appearances on other platforms to tap into established audiences and accelerate your own growth.
What does this episode say about founder & leadership?
Implement effective email list building strategies and compelling lead magnets to capture information and nurture relationships with early followers.
What does this episode say about brand & content?
Understand your target audience deeply to tailor your content and outreach efforts, ensuring maximum resonance and engagement.
What does this episode say about brand & content?
Actively track audience growth and analyze the effectiveness of different tactics to refine your strategy continually.

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