This episode features Kit Stanwood, founder of Golden Tallow, an 8-figure Wagyu tallow skincare brand. She shares how she leveraged her existing skills, customer feedback, and AI tools like ChatGPT, Claude, and Gemini to build a successful Shopify business from scratch, proving that significant outside investment or a large team isn't always necessary for rapid growth.
Key takeaways
Combine existing skills to start building rather than waiting for "perfect" knowledge; Kit used her blogging, social media, and e-commerce experience to launch Golden Tallow.
Actively involve customers in product development by polling them; Golden Tallow developed its popular soap product based on direct customer demand.
Integrate AI tools (ChatGPT, Claude, Gemini) across all business functions, from product research and content creation to legal documents and customer service, to act as a force multiplier for solo founders.
Document every process, recipe, and workflow from day one to create a strong foundation for scaling and future hiring.
Cultivate strong customer relationships through personal follow-ups, thank-you notes, and active social media engagement to drive repeat purchases and loyalty.
Focus on building strong foundations, leveraging technology, listening to customers, and playing the long game to achieve sustainable growth and expand product offerings, such as into CBD skincare products and subscriptions.
Utilize platforms like Fiverr for specialized tasks such as packaging design to access expert skills affordably.
In this episode Nick is joined by Sean Reyes, the Founder of Shock Surplus - an eight figure business who are killing it on Shopify!Sean shares his journey and insights of how he started selling automotive parts with his step-dad at 7 years-old, to now having built an 8-figure automotive business years later!Key takeaways:0:00 Introduction1:52 Interview with Sean from Shock Surplus6:58 Establishing the customer problem9:59 The Business of Bundling14:18 The Evolution of Customer Knowledge19:17 8 myths of SEO21:57 How Do You Identify Your Customers?25:18 Travel Marketing: The Outdoor Life27:59 How to Scale your Business on Shopify35:00 The Right Place, Right Time40:33 How to Start a Sales Journey with Email46:28 How to Win Back Customers From January50:58 On Contribution & The Future of Email57:04 The Evolution of Instagram & TikTokCheck out Omnisend here: https://your.omnisend.com/winningwithshopifyWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show
What does this episode say about shopify & ecommerce platforms?
Combine existing skills to start building rather than waiting for "perfect" knowledge; Kit used her blogging, social media, and e-commerce experience to launch Golden Tallow.
What does this episode say about ai & automation?
Actively involve customers in product development by polling them; Golden Tallow developed its popular soap product based on direct customer demand.
What does this episode say about brand & content?
Integrate AI tools (ChatGPT, Claude, Gemini) across all business functions, from product research and content creation to legal documents and customer service, to act as a force multiplier for solo founders.
What does this episode say about founder & leadership?
Document every process, recipe, and workflow from day one to create a strong foundation for scaling and future hiring.
What does this episode say about shopify & ecommerce platforms?
Cultivate strong customer relationships through personal follow-ups, thank-you notes, and active social media engagement to drive repeat purchases and loyalty.
