This episode features Yarden Shaked, Co-founder and CEO of Varos, a Y Combinator-backed startup providing performance marketing benchmarks to over 4,000 brands. Yarden discusses the inspiration behind Varos, highlighting the need for market data and competitive intelligence in the absence of public comparables. He also touches on the correlation between CPM, CPA, and performance, and the future of benchmarking services amid AI advancements, offering valuable insights for ecommerce operators looking to accelerate their business ideas.
Yarden Shaked is the Co-founder and CEO of Varos, a data-sharing platform helping companies compare KPIs with their competitors. Varos, a Y Combinator startup, provides performance marketing benchmarks to over 4,000 brands, agencies, and SaaS companies. Yarden is an active angel investor and was a Private Equity Investor at Apax. In this episode… An entrepreneur's role is to create innovative ideas that mature into functioning businesses. However, not all ideas come to fruition. Turning your vision into a business model takes sheer determination, hard work, and resources to solidify your mission and goal. What resources can you leverage to transform your idea into a thriving entity and prepare for execution? Sometimes entrepreneurs have difficulty navigating the process necessary to reach their end goals. Without proper guidance, they can feel discouraged and unmotivated. Yarden Shaked, an entrepreneur and founder, discovered accelerator programs are a strategic way to kickstart your business idea. Program mentors challenge you to focus on every facet of your business and alter it as needed. Obstacles are inevitable during the pre-launch phase, but accelerator programs can help you work through blindspots and launch quickly. On this episode of the Up Arrow Podcast, William Harris welcomes Yarden Shaked, Co-founder and CEO of Varos, to discuss how his experience with an accelerator program contributed to his business success. Yarden also shares the correlation between CPMs and CPAs on performance and how benchmarking services are progressing with AI integrations.