This episode unveils how Toni Herrbach propelled NotConsumed.com to a 5x increase in email marketing revenue within a year, largely by adding 100,000 subscribers. She details practical strategies for subscriber growth, optimal email frequency, and the often-overlooked importance of list hygiene. E-commerce operators will gain actionable insights on scaling their email channel and integrating SMS for enhanced customer engagement.
Key takeaways
Implement consistent, high-frequency email campaigns (when valuable) to significantly boost engagement and revenue, as NotConsumed.com saw a 5x sales increase from emailing often.
Prioritize aggressive list growth strategies, aiming for substantial subscriber acquisition (e.g., 100k new subscribers) to build a robust marketing asset.
Regularly clean your email list to maintain high deliverability, engagement, and ensure your messages reach active subscribers.
Integrate SMS marketing strategically to complement email efforts and create a more cohesive communication funnel.
Leverage partnerships and niche market expertise to diversify revenue streams and expand your brand reach beyond traditional email tactics.
Toni Herrbach is a long-time eCommerce Fuel member and email marketer who has been in the eCommerce game for a long time. Having increased the email list for NotConsumed.com by a whopping 100,000 subscribers—which in turn helped to 5X the revenue generated from that email list—Toni has a wealth of knowledge when it comes to marketing. In this episode, we're diving into what she has been up to in the trenches of marketing for NotConsumed.com, including how she grew subscribers and revenue, how often they email the list, and how often they clean the list. We also discuss SMS marketing strategies, the jewelry business and related partnership that Toni started, and what she has learned along the way. You can find show notes and more information by clicking here: https://bit.ly/41zW8JC Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Implement consistent, high-frequency email campaigns (when valuable) to significantly boost engagement and revenue, as NotConsumed.com saw a 5x sales increase from emailing often.
What does this episode say about customer retention?
Prioritize aggressive list growth strategies, aiming for substantial subscriber acquisition (e.g., 100k new subscribers) to build a robust marketing asset.
What does this episode say about conversion & cro?
Regularly clean your email list to maintain high deliverability, engagement, and ensure your messages reach active subscribers.
What does this episode say about email & sms?
Integrate SMS marketing strategically to complement email efforts and create a more cohesive communication funnel.
What does this episode say about email & sms?
Leverage partnerships and niche market expertise to diversify revenue streams and expand your brand reach beyond traditional email tactics.
