The Game with Alex Hormozi artwork

How to 2x your show up rates using only your voice🎤, And how my sales team always DOUBLED sales in every market they were in on these 5 days. | Ep 64

The Game with Alex Hormozi · July 7, 2018 · 12 min

Summary

This episode dives into how a sales team drastically increased their show-up rates and doubled sales by leveraging genuine scarcity and urgency. It highlights the power of a salesperson's belief and intonation in communicating the limited opportunity, leading to immediate action from prospects. Ecommerce operators can apply these principles to improve conversion rates for consultations, demos, or limited-time offers.

Key takeaways

Themes

conversion & crofounder & leadershippaid acquisition

Topics covered

sales psychologyscarcity and urgency marketingappointment show-up ratessales team trainingconversion rate optimization

Episode description

"You'll speak differently. They will hear you differently." Today, Alex (@AlexHormozi) talks about increasing show-up rates and double sales using the power of scarcity and urgency. He shares his experience of how his sales team always doubled sales in every market they were in on the last five days of their stay and how this could be applied in any industry to maximize the likelihood of customers showing up.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:39) - Scarcity and urgency doubled sales.(6:39) - Salespeople's belief drove urgency and results.(8:30) - Remind customers of goals, create scarcity and urgency.(8:59) - Believe in scarcity to motivate customers.(9:43) - Remove reschedule option, double show up rates.(11:03) - Approach sale with conviction, double productivity.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

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Frequently asked about this episode

What does this episode say about conversion & cro?
Implement a 'same day/next day' appointment scheduling policy to drastically improve show-up rates, as likelihood decreases significantly with longer lead times.
What does this episode say about founder & leadership?
Train your sales or customer service team to convey genuine scarcity and urgency in their voice and communication, emphasizing immediate action without rescheduling options.
What does this episode say about paid acquisition?
Frame rescheduling as a disadvantage for the customer, highlighting the reduced probability of achieving their goals if they delay.
What does this episode say about conversion & cro?
Understand that for many prospects, merely opting in feels like an accomplishment; it's your role to guide them through the next steps with clear, urgent calls to action.
What does this episode say about conversion & cro?
Instill in your team the belief that immediate action is in the customer's best interest, creating a confident and persuasive delivery.

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