This episode provides a valuable framework for sales professionals to handle pricing inquiries without giving a quote over the phone. By reframing the conversation around a needs assessment and aligning with ethical sales practices, businesses can significantly increase their show-up rates for in-person consultations, fostering trust and a sense of personalized service.
Key takeaways
When asked about price, validate the question and express gratitude to disarm the prospect and make them feel heard.
Politely decline to give a price without a needs assessment, comparing it to asking a mechanic for a car repair quote before inspection. This creates an 'epiphany bridge' for the customer.
For insistent prospects asking for a range, emphasize that providing an upfront price would be unfair and inaccurate without understanding their specific needs.
Ethically align your refusal to give a phone quote by suggesting that businesses that do so are unprofessional, turning a potential negative into a positive perception.
Immediately follow up the price objection with a call to action, offering specific times for an in-person visit to secure the appointment.
"We'll help you get people in the door without them being offended." Today, Alex (@AlexHormozi) shares tips on how to elegantly respond to the question "how much is your program?" without sounding pushy or unprofessional. By using the analogy of a mechanic giving a quote before seeing the car, he explains why a needs assessment is required before determining the price.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:51) - Agree, explain need for assessment(2:02) - Avoid ranges, emphasize personalized assessment(2:31) - Use "epiphany bridge" to align ethically(2:59) - Never get price over the phone, unethical.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
What does this episode say about conversion & cro?
When asked about price, validate the question and express gratitude to disarm the prospect and make them feel heard.
What does this episode say about founder & leadership?
Politely decline to give a price without a needs assessment, comparing it to asking a mechanic for a car repair quote before inspection. This creates an 'epiphany bridge' for the customer.
What does this episode say about conversion & cro?
For insistent prospects asking for a range, emphasize that providing an upfront price would be unfair and inaccurate without understanding their specific needs.
What does this episode say about conversion & cro?
Ethically align your refusal to give a phone quote by suggesting that businesses that do so are unprofessional, turning a potential negative into a positive perception.
What does this episode say about conversion & cro?
Immediately follow up the price objection with a call to action, offering specific times for an in-person visit to secure the appointment.
