How This Gender-Defying Clothing Company is Tailoring its Operations
Shopify Masters · with Kelly and Laura Moffat · November 16, 2021 · 53 min
Summary
Kirrin Finch, a gender-defying clothing company, shares its journey from accidental designers to a thriving business. Learn how they identified and capitalized on a niche market for menswear-inspired clothing for women, leveraged Shopify for e-commerce, and scaled operations while maintaining their brand mission of inclusivity and empowerment. This episode offers valuable lessons for DTC brands looking to build a strong community and navigate ethical production.
Key takeaways
Identify underserved niches: Kirrin Finch found success by creating menswear-inspired clothing for women, addressing a clear gap in the market.
Prioritize brand values: Their commitment to inclusivity and empowerment resonates deeply with their audience, fostering a loyal community.
Leverage Shopify for growth: Utilize Shopify's platform and apps to manage e-commerce operations, from product display to inventory and customer relations, even for niche products.
Strategize ethical sourcing: Implement sustainable and ethical production practices, working with manufacturers who align with your brand vision.
Engage with customer feedback: Actively listen to your community to refine products and services, ensuring they meet evolving customer needs.
In this episode of Shopify Masters, we chat with Kelly and Laura Moffat of Kirrin Finch about becoming accidental designers and how they are scaling their menswear-inspired fashion label.
Identify underserved niches: Kirrin Finch found success by creating menswear-inspired clothing for women, addressing a clear gap in the market.
What does this episode say about shopify & ecommerce platforms?
Prioritize brand values: Their commitment to inclusivity and empowerment resonates deeply with their audience, fostering a loyal community.
What does this episode say about brand & content?
Leverage Shopify for growth: Utilize Shopify's platform and apps to manage e-commerce operations, from product display to inventory and customer relations, even for niche products.
What does this episode say about supply chain & operations?
Strategize ethical sourcing: Implement sustainable and ethical production practices, working with manufacturers who align with your brand vision.
What does this episode say about dtc strategy?
Engage with customer feedback: Actively listen to your community to refine products and services, ensuring they meet evolving customer needs.
