How These Founders Got Noticed by Oprah's Team
Shopify Masters
· with Katie Hill and Lisa Watkins
· September 10, 2024
· 33 min
Summary
Discover how WanderFull, a stylish crossbody water bottle bag company, landed a coveted spot on Oprah's Favorite Things. This episode breaks down their journey from product development to mastering PR and leveraging media attention for explosive growth. Learn actionable strategies for achieving brand visibility and scaling your ecommerce business.
Key takeaways
Focus on solving a clear customer problem with a well-designed product that blends utility and style, as WanderFull did with their water bottle-carrying crossbody bags.
Proactively pursue PR and media opportunities, understanding that strategic outreach and compelling storytelling are crucial for getting noticed by influential platforms like Oprah's team.
Leverage high-profile endorsements and features (like Oprah's Favorite Things) as a springboard for sustained growth, by integrating the accolade into all marketing and sales efforts.
Build a flexible and scalable ecommerce infrastructure, utilizing platforms like Shopify, to efficiently handle sudden spikes in demand caused by significant media exposure.
Develop a strong brand narrative and clearly articulate your product's unique value proposition to resonate with both customers and media gatekeepers.
Katie Hill and Lisa Watkins are the founders of WanderFull, a company that makes stylish crossbody bags designed for carrying a water bottle. It was named one of Oprah's Favorite Things in 2023.
Frequently asked about this episode
What does this episode say about brand & content?
Focus on solving a clear customer problem with a well-designed product that blends utility and style, as WanderFull did with their water bottle-carrying crossbody bags.
What does this episode say about dtc strategy?
Proactively pursue PR and media opportunities, understanding that strategic outreach and compelling storytelling are crucial for getting noticed by influential platforms like Oprah's team.
What does this episode say about founder & leadership?
Leverage high-profile endorsements and features (like Oprah's Favorite Things) as a springboard for sustained growth, by integrating the accolade into all marketing and sales efforts.
What does this episode say about shopify & ecommerce platforms?
Build a flexible and scalable ecommerce infrastructure, utilizing platforms like Shopify, to efficiently handle sudden spikes in demand caused by significant media exposure.
What does this episode say about brand & content?
Develop a strong brand narrative and clearly articulate your product's unique value proposition to resonate with both customers and media gatekeepers.
