This episode reveals the evolving landscape of talent management, specifically how agencies are integrating social media influencers into their traditional modeling rosters. Learn how The Society Management navigates brand contracts, PR, and daily schedules for "creatives" during high-stakes events like NYFW, offering key insights into the operational shifts required to thrive in the digital age of fashion.
Key takeaways
Traditional talent agencies are expanding their services to include 'creatives' (influencers) alongside models, requiring new approaches to scheduling, PR, and brand contracts.
Influencer management during high-profile events like NYFW demands intricate logistical planning, including managing daily schedules, appearances, and content creation for multiple brand partnerships.
Successful influencer representation involves adept negotiation of brand contracts and a nuanced understanding of digital PR strategies to maximize exposure and maintain brand relationships.
The internal distinction between 'talent' and 'creatives' helps agencies categorize and manage different skill sets and revenue streams within their evolving rosters.
Vicky Yang, a talent and digital strategy manager at the talent agency The Society Management, has picked up a few new tricks over the last several years. While managing modeling jobs and schedules for the company's roster of talent, Yang now also deals with the daily schedules, PR and brand contracts for the group of influencers (called "creatives" internally) she now represents. Yang joined the special NYFW edition of the Glossy Podcast to discuss how her role has changed in the digital age, how traditional modeling management has kept up and how the front row has evolved.
What does this episode say about influencer & creator?
Traditional talent agencies are expanding their services to include 'creatives' (influencers) alongside models, requiring new approaches to scheduling, PR, and brand contracts.
What does this episode say about brand & content?
Influencer management during high-profile events like NYFW demands intricate logistical planning, including managing daily schedules, appearances, and content creation for multiple brand partnerships.
What does this episode say about founder & leadership?
Successful influencer representation involves adept negotiation of brand contracts and a nuanced understanding of digital PR strategies to maximize exposure and maintain brand relationships.
What does this episode say about influencer & creator?
The internal distinction between 'talent' and 'creatives' helps agencies categorize and manage different skill sets and revenue streams within their evolving rosters.
