Seep, an eco-friendly cleaning brand, scaled to £1M in sales by leveraging Shopify for DTC and expanding into wholesale. Founder Laura Harnett shares how strategic marketing, brand collaborations, and a focus on sustainability drove growth. The episode offers valuable insights for ecommerce operators on omnichannel strategies, customer acquisition, and effective trade show participation.
Laura Harnett is the founder of Seep, a certified B Corp selling eco house cleaning tools. She shares her journey into eCommerce, discussing how Seep generates a million pounds a year in sales through their Shopify store and wholesale channels. We explore why you should use podcasts and articles in marketing emails, offer free gifts to incentivise customers, the sustainability aspect of their business, and the power of brand collaboration. We also touch on the debate around subscription models and provide valuable advice for participating in trade shows. In this episode we discuss:Reasons to avoid running a subscription businessLessons learned from participating in a trade show targeting wholesalers and retailersThe power of free gifts and brand collaborationUnderstanding the circular economy and the way products are madeWhy brands should aim to achieve growth across all channelsDive In: [02:27] Why Laura chose to start her own business.[04:52] What it’s like starting a UK-based eco-cleaning brand.[10:26] Product information and having a social purpose.[12:46] Offering complementary brands to increase customer acquisition.[15:23] Trade show growth, engaging influencers and lead capture.[20:05] How brand collaborations work well by connecting customers organically...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Incre