Laura Harnett, founder of Seep, reveals how her Shopify-powered eco-cleaning brand achieved £1m in sales through strategic channel growth. Learn how Seep leverages free gifts, brand collaborations, and a strong sustainability focus to drive customer acquisition and expand into wholesale, offering a blueprint for purpose-driven ecommerce brands.
Key takeaways
Implement free gifts strategically to incentivize initial purchases and drive customer acquisition, as demonstrated by Seep.
Explore brand collaborations to organically reach new audiences and enhance brand visibility, rather than solely relying on paid acquisition.
Analyze the viability of subscription models for your specific product, as recurring revenue isn't a universal fit for every business type.
Actively participate in trade shows to secure wholesale partnerships and refine lead capture strategies, ensuring effective follow-up with potential buyers.
Integrate your brand's social purpose and commitment to sustainability into product development and marketing to resonate with conscious consumers and build a stronger brand identity.
Grow across all channels, not just DTC, as wholesale and other channels contribute significantly to overall revenue and brand reach.
Themes
brand buildingcustomer acquisitione-commerce growth strategiessustainable business
Laura Harnett is the founder of Seep, a certified B Corp selling eco house cleaning tools. She shares her journey into eCommerce, discussing how Seep generates a million pounds a year in sales through their Shopify store and wholesale channels. We explore why you should use podcasts and articles in marketing emails, offer free gifts to incentivise customers, the sustainability aspect of their business, and the power of brand collaboration. We also touch on the debate around subscription models and provide valuable advice for participating in trade shows. In this episode we discuss:Reasons to avoid running a subscription businessLessons learned from participating in a trade show targeting wholesalers and retailersThe power of free gifts and brand collaborationUnderstanding the circular economy and the way products are madeWhy brands should aim to achieve growth across all channelsDive In: [02:27] Why Laura chose to start her own business.[04:52] What it’s like starting a UK-based eco-cleaning brand.[10:26] Product information and having a social purpose.[12:46] Offering complementary brands to increase customer acquisition.[15:23] Trade show growth, engaging influencers and lead capture.[20:05] How brand collaborations work well by connecting customers organically...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Frequently asked about this episode
What does this episode say about brand building?
Implement free gifts strategically to incentivize initial purchases and drive customer acquisition, as demonstrated by Seep.
What does this episode say about customer acquisition?
Explore brand collaborations to organically reach new audiences and enhance brand visibility, rather than solely relying on paid acquisition.
What does this episode say about e-commerce growth strategies?
Analyze the viability of subscription models for your specific product, as recurring revenue isn't a universal fit for every business type.
What does this episode say about sustainable business?
Actively participate in trade shows to secure wholesale partnerships and refine lead capture strategies, ensuring effective follow-up with potential buyers.
What does this episode say about brand building?
Integrate your brand's social purpose and commitment to sustainability into product development and marketing to resonate with conscious consumers and build a stronger brand identity.
