Selling physical products to retail chains can dramatically scale your brand beyond direct-to-consumer. This episode provides essential preparation and insights into what retail buyers seek, helping you navigate the complexities of retail partnerships for significant growth. Learn how to strategically position your product and approach buyers to secure crucial deals.
Key takeaways
Before engaging a retail buyer, thoroughly understand their specific needs and the market they serve, preparing tailored materials that address these points directly.
Successfully testing your product in smaller capacities, such as through platforms like Indiegogo or Amazon, provides crucial data and validation before approaching large retailers.
Develop a clear, concise pitch that highlights your product's unique selling propositions and how it benefits the retailer's existing assortment and customer base.
Be prepared to discuss logistics, pricing, marketing support, and inventory management, as these are critical concerns for retail buyers during negotiations.
Leverage consulting expertise when approaching retail chains to avoid common pitfalls and optimize your chances of securing a deal, especially if you lack prior experience in large-scale retail.
Consider the optimal path for your product's journey: test and validate online (Indiegogo/Amazon) before aiming for broader retail distribution to minimize risk and maximize leverage.
Themes
business scalingproduct launch & testingretail strategywholesale & distribution
PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. We are also on YouTube, here is where you can SUBSCRIBE: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g --------------------------------------------------------------------------------------------- Yohan Jacob is the President and Founder of Retailbound, Inc., a full-service retail consulting agency based in Chicago. He has been consulting in retail for close to a decade now since 2008, Retailbound offers retail coaching, retail consulting, and managed marketing assistance to manufacturers who want to sell their products to retailers Yohan & his team have taught and consulted with over 3500+ entrepreneurs on how to sell their products to retailers. Unlike most retail consultants, Mr Jacob has been on BOTH SIDES of the retail buyer’s desk, both as a manufacturer and as a large retail buyer. Check out the Retailbound, Inc. site here: retailbound.com/ On this episode, you'll learn more about: - What you need to know before talking to a buyer. - What you have to prepare and what they might ask you. - What retail buyers are looking for in products that they may accept a deal with. - What the best path is regarding Indiegogo - Amazon - Retailers - How to really test your product before getting it out there. --------------------------------------------------------------------------------------------- FOR FULL SHOWNOTES WEBSITE / BLOG: 2xecommerce.com/podcast/ Subscribe to our iTunes Channel: itunes.apple.com/gb/podcast/physi…d1181834388?mt=2 FACEBOOK: www.facebook.com/kunletcampbell TWITTER: twitter.com/2xeCommerce CONNECT SOME MORE.... Subscribe to our MEDIUM: physicalproductbusiness.com/
Frequently asked about this episode
What does this episode say about business scaling?
Before engaging a retail buyer, thoroughly understand their specific needs and the market they serve, preparing tailored materials that address these points directly.
What does this episode say about product launch & testing?
Successfully testing your product in smaller capacities, such as through platforms like Indiegogo or Amazon, provides crucial data and validation before approaching large retailers.
What does this episode say about retail strategy?
Develop a clear, concise pitch that highlights your product's unique selling propositions and how it benefits the retailer's existing assortment and customer base.
What does this episode say about wholesale & distribution?
Be prepared to discuss logistics, pricing, marketing support, and inventory management, as these are critical concerns for retail buyers during negotiations.
What does this episode say about business scaling?
Leverage consulting expertise when approaching retail chains to avoid common pitfalls and optimize your chances of securing a deal, especially if you lack prior experience in large-scale retail.
