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How Reddit is getting simpler — and dealing with TikTok, with chief product officer Pali Bhat

Decoder with Nilay Patel · with Pali Bhat · March 7, 2023 · 59 min

Summary

Reddit’s Chief Product Officer discusses the platform’s simplification efforts and how it\

Key takeaways

Themes

brand & contentai & automationfounder & leadership

Topics covered

reddit product strategyuser experience simplificationcontent moderation toolstiktok-style video feedplatform growth strategiescommunity managementai in social media

Episode description

Pali Bhat joined Reddit from Google about a year ago — he’s actually Reddit’s first-ever chief product officer, which is pretty surprising considering that Reddit is a series of product experiences: the reading experience, the writing experience, and importantly, the moderation experience. One thing we always say on Decoder is that the real product of any social network is content moderation, and Reddit is maybe the best example of that: every subreddit is shaped by volunteer moderators who use the tools Reddit builds for them. So Pali has a big job bringing all these products together and making them better, all while trying to grow Reddit as a platform. This was a really deep conversation, and it touched on a lot of big Decoder themes. I think you’re going to like it. Okay, Pali Bhat, the chief product officer of Reddit. Here we go. Links: New features aimed at making Reddit easier to use: an update on our product priorities focussed on simplification Reddit’s new features include a TikTok-style video feed Reddit is bringing back r/Place, its April Fools’ Day art experiment How to buy a social network, with Tumblr CEO Matt Mullenweg Microsoft thinks AI can beat Google at search — CEO Satya Nadella explains why AI-generated fiction is flooding literary magazines — but not fooling anyone Transcript: https://www.theverge.com/e/23390325 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Frequently asked about this episode

What does this episode say about brand & content?
Reddit is simplifying its user experience (UX) to make the platform more accessible to new users while retaining its core community-driven nature.
What does this episode say about ai & automation?
The platform is integrating TikTok-style short-form video features to adapt to evolving content consumption habits and compete with other social media giants.
What does this episode say about founder & leadership?
Content moderation, largely driven by volunteer moderators, is a core product experience on Reddit, highlighting the importance of providing robust tools and support for these communities.
What does this episode say about brand & content?
Reddit is leveraging community events like r/Place to foster unique user experiences and reinforce its community-driven identity.
What does this episode say about brand & content?
AI is expected to play a significant role in Reddit's future product development, impacting content discovery, moderation, and personalized user experiences.

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