This episode provides a masterclass for Shopify DTC brands on leveraging PR for rapid scaling. Learn how Laylo, a boxed wine company, rapidly grew to over 5,000 regular buyers by mastering DIY PR, exceptional product photography, and building customer trust through a 100% money-back guarantee. Essential listening for any e-commerce operator looking to amplify their brand presence without a massive ad budget.
Key takeaways
Master DIY PR by nurturing journalist relationships; focus on providing compelling stories and making their job easy.
Invest in exceptional product photography to grab media attention and convey brand quality, especially for visually-driven products like food and beverage.
Build immediate customer trust and encourage purchases with a strong guarantee, such as a 100% money-back policy.
Develop a compelling brand origin story to create an emotional connection with both customers and media.
Leverage your e-commerce platform's (e.g., Shopify) capabilities to efficiently manage sales and customer data while focusing on PR-driven growth.
Laura Riches is the co-founder at Laylo, a seller of boxed wine. Launched in 2020, they’ve turned their side hustle into a critically acclaimed, award-winning rocket ship (to quote Laura) in just two years. They sell via a Shopify site and now have over 5,000 regular buyers.Tune in to this episode to find out what led Laura to create an eCommerce drinks brand of her own. She also gives some practical advice on how she mastered PR marketing herself, why the secret lies in great photography, building trust with your customers by offering a 100% money-back guarantee policy, and nurturing great relationships with journalists.Get your YoastCon Ticket now >> https://ecmp.info/yoastcon ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Frequently asked about this episode
What does this episode say about brand building?
Master DIY PR by nurturing journalist relationships; focus on providing compelling stories and making their job easy.
What does this episode say about customer loyalty?
Invest in exceptional product photography to grab media attention and convey brand quality, especially for visually-driven products like food and beverage.
What does this episode say about dtc growth?
Build immediate customer trust and encourage purchases with a strong guarantee, such as a 100% money-back policy.
What does this episode say about public relations?
Develop a compelling brand origin story to create an emotional connection with both customers and media.
What does this episode say about brand building?
Leverage your e-commerce platform's (e.g., Shopify) capabilities to efficiently manage sales and customer data while focusing on PR-driven growth.
