How PR Helped Shopify DTC Wine Brand Laylo scale to over 5,000 regular buyers

eCommerce MasterPlan · with Laura Riches · 28 min

Summary

Laura Riches of Laylo Wines shares how her Shopify DTC brand scaled to 5,000+ regular buyers through strategic PR. This episode offers actionable insights on mastering PR in-house, leveraging compelling photography, building customer trust with guarantees, and cultivating strong journalist relationships to drive rapid growth in the competitive e-commerce landscape.

Key takeaways

• Implement a 'do-it-yourself' PR strategy by actively building relationships with journalists and media outlets.
• Prioritize exceptional product photography to visually differentiate your brand and attract media attention.
• Offer a 100% money-back guarantee to build significant customer trust and encourage repeat purchases.
• Leverage earned media through PR to gain credibility and reach a wider audience more cost-effectively than paid advertising.
• Utilize Shopify to efficiently manage and scale your DTC operations as PR efforts drive increased demand.

Themes

Topics covered

Episode description

Laura Riches is the co-founder at Laylo, a seller of boxed wine. Launched in 2020, they’ve turned their side hustle into a critically acclaimed, award-winning rocket ship (to quote Laura) in just two years. They sell via a Shopify site and now have over 5,000 regular buyers.Tune in to this episode to find out what led Laura to create an eCommerce drinks brand of her own. She also gives some practical advice on how she mastered PR marketing herself, why the secret lies in great photography, building trust with your customers by offering a 100% money-back guarantee policy, and nurturing great relationships with journalists.Get your YoastCon Ticket now >> https://ecmp.info/yoastcon ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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Frequently asked about this episode

What does this episode say about dtc strategy?

Implement a 'do-it-yourself' PR strategy by actively building relationships with journalists and media outlets.

What does this episode say about brand & content?

Prioritize exceptional product photography to visually differentiate your brand and attract media attention.

What does this episode say about organic & seo?

Offer a 100% money-back guarantee to build significant customer trust and encourage repeat purchases.

What does this episode say about shopify & ecommerce platforms?

Leverage earned media through PR to gain credibility and reach a wider audience more cost-effectively than paid advertising.

What does this episode say about dtc strategy?

Utilize Shopify to efficiently manage and scale your DTC operations as PR efforts drive increased demand.

Listen

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