Migrating to a robust subscription platform like Recharge can lead to significant subscriber growth, as Mixhers experienced thousands of new subscribers post-migration.
Cultivating a strong company culture centered on empowerment and shared values can translate into a thriving team and community, as exemplified by Mixhers' 'brave strong women' ethos.
Building a brand by women, for women, and focusing on specific health needs, such as menstrual health, creates a dedicated community and strong brand loyalty.
Leverage your brand's authentic origin story to connect with customers on a deeper level and build a mission-driven business.
Prioritize customer experience in subscription management; a seamless platform can directly impact acquisition and retention.
On this episode we’re talking to Jess Toolson, Founder and CEO of Mixhers, alongside Kara Atkisson, Mixhers’ Director of Operations. Mixhers is a company built by women, for women; driven and dedicated to helping women embrace their time of the month by giving their body the nutrition it needs.We chat about the very personal origins of Mixhers and the early days of running a subscription business. We then dive into the brand’s decision to migrate to Recharge which resulted in thousands of new subscribers in the months that followed. We also learn about Mixhers’ vibrant company culture and how they empower their small but thriving team to crush goals and build community. In the words of Kara, “We have brave strong women here, who do hard things.” So, let’s get to it, Jess and Kara thank you so much for joining us.---Seamless subscription commerce with Recharge Payments
Frequently asked about this episode
What does this episode say about brand strategy?
Migrating to a robust subscription platform like Recharge can lead to significant subscriber growth, as Mixhers experienced thousands of new subscribers post-migration.
What does this episode say about community building?
Cultivating a strong company culture centered on empowerment and shared values can translate into a thriving team and community, as exemplified by Mixhers' 'brave strong women' ethos.
What does this episode say about company culture?
Building a brand by women, for women, and focusing on specific health needs, such as menstrual health, creates a dedicated community and strong brand loyalty.
What does this episode say about subscription e-commerce?
Leverage your brand's authentic origin story to connect with customers on a deeper level and build a mission-driven business.
What does this episode say about brand strategy?
Prioritize customer experience in subscription management; a seamless platform can directly impact acquisition and retention.
