Retail Remix
· with Lilian Rincon
· November 24, 2025
· 21 min
Summary
Google is transforming the online shopping journey with AI, offering innovative tools like conversational search, personalized virtual try-on, and agentic features to handle tedious tasks. This evolution positions Google not as a retailer, but as an indispensable ecosystem for product discovery and purchasing. Ecommerce operators should leverage these advancements to enhance product visibility and streamline the customer experience.
Key takeaways
Implement a conversational commerce strategy, as Google's AI advancements mean customers are increasingly using natural language to discover and research products. Optimize product data for these conversational queries, focusing on rich descriptions and attributes.
Explore personalized visualization options like virtual try-on for your products. Google's "Try-on-You" demonstrates the power of visual merchandising that allows customers to see products on themselves, leading to increased confidence and conversion.
Leverage Google's agentic features to alleviate customer pain points. While not directly controllable by merchants, understanding Google's direction towards automated tasks (like local stock checking and even automated buying) highlights the importance of accurate, real-time inventory and product information.
Focus on optimizing your product data for Google Shopping Graph. As Google leans on this graph for trustworthy AI results, comprehensive and accurate product feeds are crucial for discoverability and competitive advantage.
Recognize Google as a powerful ecosystem for customer acquisition, not just a search engine. Its new features facilitate discovery and can drive qualified traffic, so ensure your presence and product information are optimized across various Google surfaces.
Themes
ai in ecommercecustomer experiencepersonalizationproduct discovery
Google has always played a central role in the shopping journey, but it isn’t a retailer or even a marketplace. In fact, more than 1 billion shopping searches happen on the platform every day, yet Google has never been the endpoint. Now, with the rise of AI, multimodal search and agentic experiences, Google is ready to once again transform how consumers discover and shop for products online.In this episode of Retail Remix, host Nicole Silberstein sits down with Lilian Rincon, VP of Shopping Experiences at Google, to unpack the company’s latest innovations — from conversational discovery to virtual Try-on-You to new agentic features that can check stock, call local stores and even buy on your behalf.Lilian shares how Google is approaching AI-powered shopping with a “slow, steady, and user-first” philosophy, why trust and data freshness are non-negotiables, and how Google’s massive Shopping Graph gives it a unique advantage in the evolving AI commerce landscape.Key Takeaways:Why Google still sees itself as an ecosystem, not a retailer — and what that says about its ambitions in the realm of shopping;A look inside Try-on-You, Google’s new personalized virtual try-on that uses a single selfie to visualize clothing on your actual body;Why conversational shopping has officially arrived — and how it is changing the way people search;How Google’s agentic features — including local store calling and automated buying — are tackling real-world shopper pain points; andThe critical role of Google’s Shopping Graph in powering trustworthy AI results.Related Links:Explore <a href="https://www.google.com/shopping?sca_esv=cfc019d70576c3e0&udm=28&fbs=AIIjpHxU7SXXniUZfeShr2fp4giZjSkgYzz5-5RrRWAIniWd7tzPwkE1KJWcRvaH01D-XIVq8GTSVeX03zdmjcvv_uucX31r6B_fyEmxe3wX1bmDzbfywwl3lJ8EPdmXdrBi8So_h9DnsJk21Ie9BElt3mBfeGt_2Ze1DqWo-MAlKQsy
Frequently asked about this episode
What does this episode say about ai in ecommerce?
Implement a conversational commerce strategy, as Google's AI advancements mean customers are increasingly using natural language to discover and research products. Optimize product data for these conversational queries, focusing on rich descriptions and attributes.
What does this episode say about customer experience?
Explore personalized visualization options like virtual try-on for your products. Google's "Try-on-You" demonstrates the power of visual merchandising that allows customers to see products on themselves, leading to increased confidence and conversion.
What does this episode say about personalization?
Leverage Google's agentic features to alleviate customer pain points. While not directly controllable by merchants, understanding Google's direction towards automated tasks (like local stock checking and even automated buying) highlights the importance of accurate, real-time inventory and product information.
What does this episode say about product discovery?
Focus on optimizing your product data for Google Shopping Graph. As Google leans on this graph for trustworthy AI results, comprehensive and accurate product feeds are crucial for discoverability and competitive advantage.
What does this episode say about ai in ecommerce?
Recognize Google as a powerful ecosystem for customer acquisition, not just a search engine. Its new features facilitate discovery and can drive qualified traffic, so ensure your presence and product information are optimized across various Google surfaces.
