Amazon Japan presents a significant opportunity for ecommerce businesses, being the 4th largest Amazon market globally. This episode provides essential insights and statistics for merchants considering or currently operating within this lucrative market, highlighting its consistent growth and key sales drivers.
Key takeaways
Japan's Amazon market is the 4th largest globally, contributing 4.9% of Amazon's total sales.
Between 2020 and 2021, Amazon Japan saw sales increase by 27.9% and 12.8% quarter-over-quarter, respectively, reaching $23.071 billion.
Revenue for Amazon Japan includes direct business, third-party sales, AWS, and subscription services, with 58% originating from third-party sellers as of 2018.
There is a shortage of English-language resources for selling on Amazon Japan, making this episode a valuable guide.
Understanding the market landscape and growth statistics is crucial before entering or expanding in Amazon Japan.
In this episode, we talk about selling on Amazon in Japan and how this is less daunting than sellers are led to believe. We have a special guest John Cant, an eCommerce specialist in the Japanese market and co-founder of Rising Sun Commerce, an Amazon focused agency in the UK and Japan. John spent 5 years living in Japan and has worked in eCommerce since 2012. He then set up Rising Sun Commerce in 2016 with his business partner Neil Curtis, who wanted to focus on growing his own private label...
Frequently asked about this episode
What does this episode say about e-commerce strategy?
Japan's Amazon market is the 4th largest globally, contributing 4.9% of Amazon's total sales.
What does this episode say about international expansion?
Between 2020 and 2021, Amazon Japan saw sales increase by 27.9% and 12.8% quarter-over-quarter, respectively, reaching $23.071 billion.
What does this episode say about market analysis?
Revenue for Amazon Japan includes direct business, third-party sales, AWS, and subscription services, with 58% originating from third-party sellers as of 2018.
What does this episode say about e-commerce strategy?
There is a shortage of English-language resources for selling on Amazon Japan, making this episode a valuable guide.
What does this episode say about e-commerce strategy?
Understanding the market landscape and growth statistics is crucial before entering or expanding in Amazon Japan.
