How do you do a great Re-platform? Our 6 Expert guests share their best tips
eCommerce MasterPlan
· with Lee Frankland, James Gurd, Montserrat Cano, Simon Wharton, Sandra Markey, Gabe Macaluso
· 27 min
Summary
Replatforming your eCommerce site is a substantial undertaking that can significantly impact your business for years to come. This episode provides essential insights from six experts on critical planning, communication, and execution strategies to ensure a successful migration, avoid common pitfalls, and optimize your new platform for long-term growth and operational efficiency.
Key takeaways
Don't underestimate the replatforming effort; thorough thinking and planning upfront saves immense time, money, and sanity down the line.
Clearly define your desired 'destination' before starting. A precise vision of what you want the new platform to achieve is crucial for an efficient replatforming journey.
Prioritize clear and consistent communication with internal teams, partners, and customers throughout the replatforming process to manage expectations and ensure a smooth transition.
Implement robust change management strategies, including mapping operational impacts and identifying specific training needs for your staff, to ensure team effectiveness on the new platform.
Beyond the platform itself, meticulously plan for content migration (product data, CMS pages, etc.) and the integration of all necessary third-party applications to ensure a seamless and fully functional new tech stack.
We’re in a fascinating time in the world of eCommerce websites. We’ve left the era of “just use Shopify”, and getting back into the world where which platform you choose to be the basis of your tech stack can have a fundamental impact on your success over the next 5-10 years.A replatforming project isn’t one to be taken lightly. It can have a huge impact on your future success – screwing it up, or enabling it It can have a huge impact on your team and their effectiveness. And during the project, it can have a huge impact on day-to-day workloads. A little (well, a lot) of thinking and planning can go a long way.We've asked our 6 experts to answer this question 'What does a merchant planning a replatform need to know about right now?'Our experts:Lee Frankland, DWSJames Gurd, Re:platform Podcast / Digital JugglerMontserrat Cano, International ConsultantSimon Wharton, PushONSandra Markey, LoqateGabe Macaluso, OmnisendTime stamps:[01:40] Thinking and planning saves time, money, and sanity.[05:41] Clear destination crucial for efficient replatforming journey.[08:35] Communicate platform change, integrate apps, and inform customers.[10:22] Optimise website with planning and collaboration[13:58] Change management: mapping operational impact and training needs.[17:55] Content migration[23:36] Ignoring buzzwords...This podcast uses the following third-party services for analysis: Spotify Ad Analytics
Frequently asked about this episode
What does this episode say about change management?
Don't underestimate the replatforming effort; thorough thinking and planning upfront saves immense time, money, and sanity down the line.
What does this episode say about e-commerce strategy?
Clearly define your desired 'destination' before starting. A precise vision of what you want the new platform to achieve is crucial for an efficient replatforming journey.
What does this episode say about platform migration?
Prioritize clear and consistent communication with internal teams, partners, and customers throughout the replatforming process to manage expectations and ensure a smooth transition.
What does this episode say about project management?
Implement robust change management strategies, including mapping operational impacts and identifying specific training needs for your staff, to ensure team effectiveness on the new platform.
What does this episode say about change management?
Beyond the platform itself, meticulously plan for content migration (product data, CMS pages, etc.) and the integration of all necessary third-party applications to ensure a seamless and fully functional new tech stack.
