How do you do a great Re-platform? Our 6 Expert guests share their best tips
eCommerce MasterPlan · with Lee Frankland, James Gurd, Montserrat Cano, Simon Wharton, Sandra Markey, Gabe Macaluso · 27 min
Summary
Replatforming your ecommerce store is a significant undertaking that can profoundly impact your business for years to come. This episode offers crucial insights from six experts on navigating the complexities of choosing the right platform, planning the migration, and managing the project to ensure long-term success. Learn how to avoid common pitfalls and optimize your replatforming journey for growth and efficiency.
Key takeaways
Don't just jump into replatforming; meticulous planning, including defining clear goals and understanding your 'destination', is paramount to saving time, money, and sanity.
Prioritize clear and consistent communication with internal teams, partners, and customers throughout the replatforming process to manage expectations and ensure a smooth transition.
Implement robust change management strategies, including mapping operational impacts and identifying training needs, to ensure your team is equipped to utilize the new platform effectively.
Strategically approach content migration and third-party app integration, ensuring data integrity and seamless functionality on the new platform.
Focus on genuine business needs and long-term strategy rather than getting swayed by industry buzzwords; choose a platform that aligns with your specific requirements and growth trajectory.
We’re in a fascinating time in the world of eCommerce websites. We’ve left the era of “just use Shopify”, and getting back into the world where which platform you choose to be the basis of your tech stack can have a fundamental impact on your success over the next 5-10 years.A replatforming project isn’t one to be taken lightly. It can have a huge impact on your future success – screwing it up, or enabling it It can have a huge impact on your team and their effectiveness. And during the project, it can have a huge impact on day-to-day workloads. A little (well, a lot) of thinking and planning can go a long way.We've asked our 6 experts to answer this question 'What does a merchant planning a replatform need to know about right now?'Our experts:Lee Frankland, DWSJames Gurd, Re:platform Podcast / Digital JugglerMontserrat Cano, International ConsultantSimon Wharton, PushONSandra Markey, LoqateGabe Macaluso, OmnisendTime stamps:[01:40] Thinking and planning saves time, money, and sanity.[05:41] Clear destination crucial for efficient replatforming journey.[08:35] Communicate platform change, integrate apps, and inform customers.[10:22] Optimise website with planning and collaboration[13:58] Change management: mapping operational impact and training needs.[17:55] Content migration[23:36] Ignoring buzzwords...This podcast uses the following third-party services for analysis: Spotify Ad Analytics
What does this episode say about shopify & ecommerce platforms?
Don't just jump into replatforming; meticulous planning, including defining clear goals and understanding your 'destination', is paramount to saving time, money, and sanity.
What does this episode say about supply chain & operations?
Prioritize clear and consistent communication with internal teams, partners, and customers throughout the replatforming process to manage expectations and ensure a smooth transition.
What does this episode say about founder & leadership?
Implement robust change management strategies, including mapping operational impacts and identifying training needs, to ensure your team is equipped to utilize the new platform effectively.
What does this episode say about ai & automation?
Strategically approach content migration and third-party app integration, ensuring data integrity and seamless functionality on the new platform.
What does this episode say about shopify & ecommerce platforms?
Focus on genuine business needs and long-term strategy rather than getting swayed by industry buzzwords; choose a platform that aligns with your specific requirements and growth trajectory.
