To build a thriving subscription business, emulate Bumpin Blends by starting scrappy, validating your product, and leveraging authentic behind-the-scenes content and influencer marketing. This episode reveals how embracing your origin story and focusing on genuine connections can drive significant growth and sales for your ecommerce brand.
Key takeaways
Start by hand-delivering your product directly to customers to gain early feedback and prove demand, even if it means unconventional hours.
Utilize "behind-the-scenes" content to build brand authenticity and drive social media engagement and sales, showcasing the human element of your business.
Prioritize authenticity in influencer and celebrity marketing by partnering with individuals who genuinely align with your brand values and mission, rather than solely focusing on reach.
Develop a product tailored to specific needs and symptoms, leveraging expert validation (e.g., registered dietitians) to build trust and credibility in a competitive market.
Themes
authentic marketingbrand buildingsubscription business growth
On this episode we’re chatting with Lisa Mastela, Founder and CEO of Bumpin Blends. Bumpin Blends are custom super food smoothie cubes designed by registered dietitians to be tailored to specific needs and symptoms. We talk with Lisa about the early days of Bumpin Blends, hand delivering smoothies she made in her garage at 4 in the morning to now running a thriving subscription business. Lisa also shares with us the success of creating behind the scenes content for growing the brand’s social media (and sales) as well as how they approach influencer and celebrity marketing with a core focus on authenticity.---Seamless subscription commerce with Recharge
Frequently asked about this episode
What does this episode say about authentic marketing?
Start by hand-delivering your product directly to customers to gain early feedback and prove demand, even if it means unconventional hours.
What does this episode say about brand building?
Utilize "behind-the-scenes" content to build brand authenticity and drive social media engagement and sales, showcasing the human element of your business.
What does this episode say about subscription business growth?
Prioritize authenticity in influencer and celebrity marketing by partnering with individuals who genuinely align with your brand values and mission, rather than solely focusing on reach.
What does this episode say about authentic marketing?
Develop a product tailored to specific needs and symptoms, leveraging expert validation (e.g., registered dietitians) to build trust and credibility in a competitive market.
