How Birdy Grey Upended Weddings With an Affordable $100 Dress

Shopify Masters · January 12, 2023 · 27 min

Summary

In this episode of Shopify On Location recorded in Los Angeles, we chat with Grace Lee the founder of Birdy Grey. Grace shares with us how she disrupted the wedding wear industry by introducing the $99 bridesmaid dress to the direct to consumer market.

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