This episode with Jane Firth from Vegetarian Express is a must-listen for B2B eCommerce operators looking to integrate sustainability into their core strategy. Discover how a B Corp drives significant revenue while making greener choices accessible for customers, proving that purpose and profit can go hand-in-hand. Learn actionable steps to reduce your carbon footprint, optimize costs, and leverage certifications like B Corp for competitive advantage in the B2B space.
Key takeaways
Implement a 'double materiality' assessment to analyze both financial and environmental/social impacts, informing a more holistic sustainability strategy and revealing potential cost savings and risks.
Actively guide B2B customers towards sustainable purchasing by offering greener alternatives and educating them on the benefits, rather than imposing choices.
Pursue B Corp certification or similar frameworks (EcoVadis, Future-Fit) to establish credibility, structure your sustainability efforts, and differentiate your brand in the B2B market.
Identify and address common sustainability pitfalls, such as viewing sustainability solely as a cost center, failing to integrate it into core business strategy, or overlooking supply chain impacts.
Strategically reduce your carbon footprint within your B2B eCommerce operations to not only meet environmental goals but also unlock significant cost savings through operational efficiencies.
Jane Firth is the Sustainability Manager at Vegetarian Express. A B Corp with a Shopify B2B eCommerce store selling the largest range of plant-based ingredients for foodservice in the UK. Trusted by thousands of chefs and caterers, they have been in business since 1987 and sell over 1,200 products. They now do £23million in sales each year, of which £1.2million is transactions via eCommerce and other online ordering platforms. Hit PLAY to hear: 🚀 How a B Corp eCommerce business builds sustainability into its core strategy 🌱 The secret to helping customers make greener choices—without forcing them 📊 Why B Corp, EcoVadis, and Future-Fit are game-changers for sustainable businesses 💰 How cutting carbon can actually save your money 🔥 The biggest sustainability mistakes businesses make (and how to avoid them!) Key timestamps to dive straight in: [04:01] Unexpected career pathways. [07:26] B Corp planning and priorities. [12:35] 'Seed Bank: Empowering Vegan Cooking' [14:15] Focusing sustainability efforts in B Corps. [19:47] Double materiality: cost and risk analysis. [23:33] 'Embracing Business Sustainability Strategies' [26:01] Listen to Jane’s Top Tips! Full episode notes here: <a href='https://ecmp.info/534' rel='noopener nor
Frequently asked about this episode
What does this episode say about b2b e-commerce?
Implement a 'double materiality' assessment to analyze both financial and environmental/social impacts, informing a more holistic sustainability strategy and revealing potential cost savings and risks.
What does this episode say about purpose-driven business?
Actively guide B2B customers towards sustainable purchasing by offering greener alternatives and educating them on the benefits, rather than imposing choices.
What does this episode say about sustainability strategy?
Pursue B Corp certification or similar frameworks (EcoVadis, Future-Fit) to establish credibility, structure your sustainability efforts, and differentiate your brand in the B2B market.
What does this episode say about b2b e-commerce?
Identify and address common sustainability pitfalls, such as viewing sustainability solely as a cost center, failing to integrate it into core business strategy, or overlooking supply chain impacts.
What does this episode say about b2b e-commerce?
Strategically reduce your carbon footprint within your B2B eCommerce operations to not only meet environmental goals but also unlock significant cost savings through operational efficiencies.
