This episode spotlights Kat Norton, aka Miss Excel, who parlayed her unique approach to teaching Microsoft Excel on TikTok and Instagram into a software training business generating six figures daily. Ecommerce operators will learn how to identify niche opportunities, leverage social media for viral growth, and monetize an online audience through a direct-to-consumer model, emphasizing the power of personal brand and unconventional marketing tactics.
Key takeaways
Identify and cater to unmet needs in overlooked niches; Miss Excel's success teaching Excel demonstrates the profitability of specialized knowledge.
Implement a multi-platform social media strategy, focusing on viral growth tactics and engaging content tailored to each platform.
Develop a clear monetization strategy early on, transitioning from free content to paid offerings like courses or subscriptions.
Cultivate a unique personal brand and voice that differentiates you from competitors and resonates deeply with your audience.
Explore "energetics" or mindset-based approaches to business and content creation for potential competitive advantage and viral reach.
Kat Norton is a Microsoft Excel influencer. She has over a million followers on TikTok and Instagram, where she goes by the name Miss Excel, and she’s leveraged that into a software training business that is now generating up to six figures of revenue a day. That’s six figures a day. And she’s only been doing this since June 2020. Nilay Patel talks to her about how she built the business, how she uses energetics to go viral, and why her relationship with social media is so different than other creators and influencers, Links:
Excelerator Course
A Microsoft Excel influencer quit her day job and is making 6 figures from her unconventional way of teaching spreadsheet hacks, tips, and tricks Transcript:
https://www.theverge.com/e/22571899 Credits:
Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Creighton DeSimone, and Andrew Marino. And we are edited by Callie Wright. Our music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices
