How an Entrepreneur Worked Quickly With Local Government To Help Local Businesses During The Covid-19 Pandemic
Shopify Masters · with Kelly Berson · March 31, 2020 · 27 min
Summary
In a rapid response to the COVID-19 pandemic, an entrepreneur launched a gift certificate program to support local brick-and-mortar businesses. This episode offers key lessons on swift execution under pressure, leveraging community and government partnerships, and the power of an MVP approach to quickly address urgent market needs. Essential listening for merchants navigating crises and seeking to mobilize local support.
Key takeaways
When launching under a tight timeline, prioritize getting a Minimum Viable Product (MVP) to market quickly; detailed descriptions and extensive features can be added later as the program gains traction.
Engage local government officials by demonstrating a collaborative approach, showing how your initiative benefits the community, and having a clear, concise proposal for assistance.
Leverage your local Chamber of Commerce for rapid outreach and buy-in; they can be instrumental in communicating your initiative to a broad network of local businesses.
Focus on building trust and strong relationships within your local community and with government entities, as this significantly smooths the path for collaborative initiatives.
Consider your initiative as a social enterprise, emphasizing community benefit over personal profit to gain broader support and foster collaboration.
n this episode of Shopify Masters, we chat with Kelly Bergeron, a resident of Cornwall, Ontario, who, in the face of the COVID-19 pandemic, sprung into action to help small businesses in her area.
What does this episode say about founder & leadership?
When launching under a tight timeline, prioritize getting a Minimum Viable Product (MVP) to market quickly; detailed descriptions and extensive features can be added later as the program gains traction.
What does this episode say about supply chain & operations?
Engage local government officials by demonstrating a collaborative approach, showing how your initiative benefits the community, and having a clear, concise proposal for assistance.
What does this episode say about brand & content?
Leverage your local Chamber of Commerce for rapid outreach and buy-in; they can be instrumental in communicating your initiative to a broad network of local businesses.
What does this episode say about founder & leadership?
Focus on building trust and strong relationships within your local community and with government entities, as this significantly smooths the path for collaborative initiatives.
What does this episode say about founder & leadership?
Consider your initiative as a social enterprise, emphasizing community benefit over personal profit to gain broader support and foster collaboration.
