How a Health Brand Uses Influencers - Shopify Store Owner - Angela Wright

Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners · with Angela Wright · January 14, 2020 · 13 min

Summary

This episode provides actionable strategies for Shopify store owners, especially those in the health and wellness niche, on leveraging influencer marketing and impactful customer reviews to drive ecommerce growth. Angela Wright shares her evidence-based approach to product development and outlines best practices for cultivating authentic customer advocacy and strategic influencer partnerships. Learn how to identify the right influencers, collect compelling testimonials, and build trust in your brand.

Key takeaways

• Identify and vet influencers based on their relevance to the health and wellness niche, considering different tiers and their engagement metrics.
• Implement post-purchase email sequences and use third-party tools to automate and optimize the collection of customer reviews.
• Focus on acquiring detailed, informative reviews—especially those with before-and-after stories—to build social proof and provide valuable insights.
• Explore various compensation models for influencers and customers, including affiliate commissions, product gifting, and tiered rewards, to incentivize authentic endorsements.
• Develop products with a scientific, evidence-based approach to create genuine value that strengthens marketing efforts like influencer collaborations.

Themes

Topics covered

Episode description

Today on the Winning with Shopify Podcast, I sit down with Angela Wright for one of my favorite interviews from the Social Media Influencers Online Summit! Angela is a jack of all trades and she is truly making a difference in the world. Angela is an integrated health activist, educator, and humanities & business strategist. Her pragmatic approach starts with evidence and proven science to guide her as she develops her products and business. Don’t miss out on our powerful conversation about how to engage your audience to collect impactful testimonials and reviews. Angela is an extremely successful serial entrepreneur, having been involved in business, service and tourism for four decades. As the co-founder of Get Your Boom! Back, Angela produces unique dietary supplements with unique benefits. These regenerative formulas with genuine ingredients at the right dose are not just created for optimum nutrition in an increasingly toxic world. Angela is here to share all her expertise on the supplements and healthcare industry with us!I am so pleased to share this important interview with you all. Be sure to go and listen to the full podcast with Angela over at www.winningwithshopify.com/summit. Sign up today FOR FREE and you’ll get THREE DAYS FULL ACCESS where you can listen to tons more interviews from the top minds in marketing!Questions I covered:What types of different influencers are working for the health products industry?Once a customer purchases a product, what is the best way to collect reviews? What are some of the best third-party partners to use for collecting reviews via email?What are the most helpful types of reviews?How are you paying the people and customers who are endorsing your products? Topics:Following up automatically with customers after they receive their product is on

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Frequently asked about this episode

What does this episode say about influencer & creator?

Identify and vet influencers based on their relevance to the health and wellness niche, considering different tiers and their engagement metrics.

What does this episode say about brand & content?

Implement post-purchase email sequences and use third-party tools to automate and optimize the collection of customer reviews.

What does this episode say about customer retention?

Focus on acquiring detailed, informative reviews—especially those with before-and-after stories—to build social proof and provide valuable insights.

What does this episode say about shopify & ecommerce platforms?

Explore various compensation models for influencers and customers, including affiliate commissions, product gifting, and tiered rewards, to incentivize authentic endorsements.

What does this episode say about influencer & creator?

Develop products with a scientific, evidence-based approach to create genuine value that strengthens marketing efforts like influencer collaborations.

Listen

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