This episode dives into the critical process of conducting a content audit to significantly boost organic traffic. For ecommerce operators, this means identifying and eliminating underperforming content, consolidating similar topics, and optimizing evergreen articles to improve search rankings, user experience, and overall site authority. It emphasizes that cleaning up old, irrelevant, or low-quality content is a high-ROI activity often overlooked, leading to substantial gains in traffic and conversion potential.
Key takeaways
Identify and remove or update underperforming or outdated content to improve site quality and search engine crawl efficiency.
Consolidate multiple mediocre articles on the same topic into one comprehensive, high-quality post to improve Google's understanding and ranking ability.
Optimize existing evergreen content by removing dates to prevent user bounce due to perceived irrelevance, even if the information is still accurate.
Prioritize user experience metrics like time on page and bounce rate, as these indirectly influence SEO rankings.
Regularly refresh or update content, especially those with dates (like YouTube videos in email flows), to maintain relevance and user engagement.
Today Steve Chou from MyWifeQuitHerJob.com joins the show to help me discuss how to do an audit for your website or blog, as well as the benefits you will see if you take some time to clear out old content. Steve and I share how we keep our sites up to date to guarantee that new listeners and viewers are seeing our best work and so much more. Listen in to learn the importance of unique and secure links, focused keywords, and post consolidation. You can find show notes and more information by clicking here: https://bit.ly/2OcyL5G Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Identify and remove or update underperforming or outdated content to improve site quality and search engine crawl efficiency.
What does this episode say about brand & content?
Consolidate multiple mediocre articles on the same topic into one comprehensive, high-quality post to improve Google's understanding and ranking ability.
What does this episode say about conversion & cro?
Optimize existing evergreen content by removing dates to prevent user bounce due to perceived irrelevance, even if the information is still accurate.
What does this episode say about organic & seo?
Prioritize user experience metrics like time on page and bounce rate, as these indirectly influence SEO rankings.
What does this episode say about organic & seo?
Regularly refresh or update content, especially those with dates (like YouTube videos in email flows), to maintain relevance and user engagement.
