How a Broker Can Pay Dividends at Exit with Ben Leonard from Ecom Brokers
Firing The Man · with Ben Leonard · October 5, 2021 · 53 min
Summary
This episode features Ben Leonard, founder of Beast Gear and Ecom Brokers, sharing insights on building and exiting a 7-figure e-commerce business. He highlights the critical role of strong branding in creating a valuable, sellable asset, emphasizing deep customer understanding over superficial aesthetics. Ben also delves into the strategic considerations of selling a business, including when and how to engage with brokers and aggregators to maximize exit value.
Key takeaways
Focus on building a strong brand from day one with an exit strategy in mind, as a valuable brand is a key asset for a successful exit.
Understand your customer deeply by focusing on their values, pain points, and aspirations, rather than just demographics, to build an authentic brand identity.
Differentiate your brand by being authentic and personal, telling your story and positioning yourself as the guide for the customer's journey, rather than using generic corporate jargon.
Consider outsourcing early for micro-decisions that can yield massive benefits, freeing up time to focus on core business growth and brand building.
When considering an exit, understand how aggregators work and what to look for in a broker to ensure your business is properly valued and presented to a pool of buyers.
Episode 93 We have Ben Leonard for the second time in our podcast to tell us how brokers can pay dividends at exit. Best known as the founder of Beast Gear, Ben is the classic millennial entrepreneur who built a business on a laptop, in a cupboard, in his spare time. His difference from other entrepreneurs is that Ben grew an international 7-figure business and successfully exited after 3 years - the business holy grail. Now, Ben is doing it all over again and helping others to do the same ...
Focus on building a strong brand from day one with an exit strategy in mind, as a valuable brand is a key asset for a successful exit.
What does this episode say about founder & leadership?
Understand your customer deeply by focusing on their values, pain points, and aspirations, rather than just demographics, to build an authentic brand identity.
What does this episode say about finance & fundraising?
Differentiate your brand by being authentic and personal, telling your story and positioning yourself as the guide for the customer's journey, rather than using generic corporate jargon.
What does this episode say about amazon & marketplaces?
Consider outsourcing early for micro-decisions that can yield massive benefits, freeing up time to focus on core business growth and brand building.
What does this episode say about brand & content?
When considering an exit, understand how aggregators work and what to look for in a broker to ensure your business is properly valued and presented to a pool of buyers.
