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Highly Effective Retention Marketing Strategies for Q4 and 2023 - Commerce Accel Expert Panel

2X eCommerce Podcast · November 13, 2022 · 56 min

Summary

This episode brings together top minds in messaging, integrated campaign management, and lifecycle marketing to equip e-commerce businesses with cutting-edge retention strategies for Q4 and 2023. Learn how to consistently engage consumers across all touchpoints, fostering lasting relationships that transform customers into loyal brand advocates.

Key takeaways

Themes

customer experiencecustomer retentiondata-driven marketinglifecycle marketing

Topics covered

2023 retention planningcustomer reviews and ugccustomer service automationfirst-party data utilizationq4 marketing strategiesroas optimizationshoppable video marketing

Episode description

This session promises the best minds in messaging, integrated campaign management, and lifecycle marketing to show you how you need to engage your consumers from start to finish – so that you can create a brand whose journey itself becomes the destination for consumers. Discover how best in class brands are engaging consumers across touch points, and throughout their relationship, to create relationships that stand the test of time. ---This event has been proudly sponsored by our good friends at Richpanel.Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. ---We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.  Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to ​​Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to cre

Frequently asked about this episode

What does this episode say about customer experience?
Implement self-service options to resolve over 50% of customer queries, freeing up support teams for more complex issues.
What does this episode say about customer retention?
Leverage first-party audience data with a Customer Data Platform (CDP) to significantly increase Return on Ad Spend (ROAS) across over 100 marketing tools.
What does this episode say about data-driven marketing?
Utilize shoppable videos on Shopify to boost conversions and enhance customer engagement through interactive experiences.
What does this episode say about lifecycle marketing?
Actively collect and display customer reviews, photos, and videos to build trust and social proof, proven to increase purchase intent.

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