This episode delivers critical updates for Amazon and Walmart sellers, focusing on new commerce features from TikTok Shop, sustainability efforts, and key seller conferences. It also provides an actionable strategy for leveraging historical search data to optimize advertising for seasonal products, enabling sellers to gain an early competitive edge.
Key takeaways
TikTok Shop is actively rolling out new commerce features like extended shop ads, video shopping ads, and simplified onboarding, showcasing its commitment to becoming a robust e-commerce platform despite potential bans.
Walmart is making strides in sustainability by replacing plastic e-commerce envelopes with paper, saving over 2,000 tons of plastic, and optimizing box sizing to reduce waste and potentially costs.
Leverage Helium 10's Cerebro tool to analyze historical search volume and product ranks for competitor ASINs, especially for seasonal products. This allows early targeting of low-volume keywords that will surge in popularity.
Start advertising on seasonal keywords with low current search volume to gain rank and visibility before peak season, positioning your products at the top when customer demand increases.
Amazon Accelerate and Walmart Seller Summit are crucial events for sellers to learn about new tools, network with experts, and stay informed on platform innovations and growth strategies.
TikTok shop ads launch in the US, new potential tariffs targeting Chinese sellers, and big marketplaces are battling it out for deals in October! This and more buzzing news in this episode.
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
TikTok Shop is actively rolling out new commerce features like extended shop ads, video shopping ads, and simplified onboarding, showcasing its commitment to becoming a robust e-commerce platform despite potential bans.
What does this episode say about paid acquisition?
Walmart is making strides in sustainability by replacing plastic e-commerce envelopes with paper, saving over 2,000 tons of plastic, and optimizing box sizing to reduce waste and potentially costs.
What does this episode say about supply chain & operations?
Leverage Helium 10's Cerebro tool to analyze historical search volume and product ranks for competitor ASINs, especially for seasonal products. This allows early targeting of low-volume keywords that will surge in popularity.
What does this episode say about brand & content?
Start advertising on seasonal keywords with low current search volume to gain rank and visibility before peak season, positioning your products at the top when customer demand increases.
What does this episode say about amazon & marketplaces?
Amazon Accelerate and Walmart Seller Summit are crucial events for sellers to learn about new tools, network with experts, and stay informed on platform innovations and growth strategies.
