Amazon is rolling out significant changes that empower sellers with more marketing control and logistical options. Key updates include direct email campaigns to Amazon customers, enhanced advertising capabilities for DTC products via Buy with Prime, and a new Amazon Warehousing and Distribution (AWD) service. These shifts indicate a strategic move by Amazon to provide sellers with tools traditionally reserved for direct-to-consumer (DTC) brands, ultimately fostering stronger brand-customer relationships and streamlining multi-channel fulfillment.
Key takeaways
Leverage Amazon's new Tailored Audience Beta to run email campaigns to brand followers, recent, high-spend, and repeat customers. This is a significant shift in Amazon's customer communication policy, allowing more direct engagement than ever before.
Prepare for 'Ask Alexa' integrations by pre-programming answers that subtly recommend your products when customers ask relevant questions, similar to how seller Q&A works on product pages.
Explore the 'Buy with Prime' updates, particularly the ability to advertise your DTC products (even those not on Amazon) using Sponsored Brand Ads. Also, keep an eye out for co-branded social media ads funded by Amazon for Buy with Prime products.
Investigate Amazon Warehousing and Distribution (AWD) as a 3PL solution. This allows Amazon to fulfill orders for your non-Amazon sales channels (like Shopify or WooCommerce) in generic boxes, expanding Amazon's logistics capabilities beyond FBA.
Utilize the new express payout feature on Amazon to receive funds within 24 hours instead of several days. This can significantly improve cash flow for sellers.
Identify competitor keywords you are not indexed for using tools like Helium 10 to uncover missed opportunities and improve your search visibility.
In this episode, Bradley recaps all the latest announcements at the Amazon Accelerate 2022 event and what big shifts that you should keep an eye on as a seller on the platform.
What does this episode say about amazon & marketplaces?
Leverage Amazon's new Tailored Audience Beta to run email campaigns to brand followers, recent, high-spend, and repeat customers. This is a significant shift in Amazon's customer communication policy, allowing more direct engagement than ever before.
What does this episode say about dtc strategy?
Prepare for 'Ask Alexa' integrations by pre-programming answers that subtly recommend your products when customers ask relevant questions, similar to how seller Q&A works on product pages.
What does this episode say about email & sms?
Explore the 'Buy with Prime' updates, particularly the ability to advertise your DTC products (even those not on Amazon) using Sponsored Brand Ads. Also, keep an eye out for co-branded social media ads funded by Amazon for Buy with Prime products.
What does this episode say about supply chain & operations?
Investigate Amazon Warehousing and Distribution (AWD) as a 3PL solution. This allows Amazon to fulfill orders for your non-Amazon sales channels (like Shopify or WooCommerce) in generic boxes, expanding Amazon's logistics capabilities beyond FBA.
What does this episode say about amazon & marketplaces?
Utilize the new express payout feature on Amazon to receive funds within 24 hours instead of several days. This can significantly improve cash flow for sellers.
