This episode recaps Amazon Prime Day 2024 and introduces Helium 10’s new Keyword Tracker, providing Amazon sellers with critical updates on platform changes, advertising opportunities, and tools to optimize their listings and inventory for better sales performance and global reach. It highlights the importance of adapting to Amazon’s evolving ecosystem and leveraging data for strategic decision-making.
Key takeaways
Amazon's push into advertising, including Prime Video ads, offers new brand awareness opportunities for larger sellers, but smaller brands should carefully consider ROI given the difficulty in direct attribution.
Strategically utilize Amazon’s growing same-day delivery network by ensuring inventory is distributed to relevant warehouses, as indicated by the new Inventory Heat Maps feature, to make products eligible for faster delivery.
Consider expanding into emerging Amazon international marketplaces like Sweden, even if they are not yet "crushing it," to capture early market share as these platforms mature.
For FBM sellers, always use Amazon's vacation settings to pause listings during time off; however, remember that customer service emails still require a 24-hour response, so plan accordingly or consider Amazon’s Customer Service by Amazon program.
Leverage Helium 10’s new features like the Keyword Tracker, product tag groups, Chrome extension updates, and subscribe & save functionality to gain a competitive edge in product optimization, research, and subscription offerings.
In this buzzing episode, we’re recapping Prime Day stats across the board. Did you know that $14 billion was spent online in the USA over the two days of Prime Day?
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Amazon's push into advertising, including Prime Video ads, offers new brand awareness opportunities for larger sellers, but smaller brands should carefully consider ROI given the difficulty in direct attribution.
What does this episode say about paid acquisition?
Strategically utilize Amazon’s growing same-day delivery network by ensuring inventory is distributed to relevant warehouses, as indicated by the new Inventory Heat Maps feature, to make products eligible for faster delivery.
What does this episode say about supply chain & operations?
Consider expanding into emerging Amazon international marketplaces like Sweden, even if they are not yet "crushing it," to capture early market share as these platforms mature.
What does this episode say about analytics & attribution?
For FBM sellers, always use Amazon's vacation settings to pause listings during time off; however, remember that customer service emails still require a 24-hour response, so plan accordingly or consider Amazon’s Customer Service by Amazon program.
What does this episode say about amazon & marketplaces?
Leverage Helium 10’s new features like the Keyword Tracker, product tag groups, Chrome extension updates, and subscribe & save functionality to gain a competitive edge in product optimization, research, and subscription offerings.
