This episode delivers essential updates for Amazon and Walmart sellers, covering key conferences like Amazon Accelerate and Walmart Seller Summit, and crucial developments in TikTok Shop's e-commerce strategy. It also provides a practical tip on leveraging historical search data for seasonal product targeting, offering a competitive edge for sellers looking to optimize their advertising spend and rank for high-volume keywords ahead of peak seasons.
Key takeaways
Amazon Accelerate and Walmart Seller Summit are critical events for networking, gaining direct access to platform experts, and learning about new tools and announcements. Mark calendars for Amazon Accelerate (September 17-19, 2024, Seattle) and Walmart Seller Summit (August 26-28, 2024, San Francisco).
Despite potential ban discussions, TikTok Shop is aggressively enhancing its e-commerce features, including extended shop ads, global video shopping ads, and simplified ad onboarding. Sellers should explore these new formats to advertise products directly within the shop tab and search results.
Walmart is actively pursuing sustainability by replacing plastic e-commerce envelopes with paper, saving over 2,000 tons of plastic annually, and right-sizing packaging. This signals a broader trend in supply chain optimization that sellers should monitor.
Utilize Helium 10’s Cerebro tool to analyze historical search volume and product ranks for seasonal keywords. This allows sellers to identify low-volume keywords now that will become high-volume closer to peak seasons, enabling early advertising and better ranking.
Consider joining the Helium 10 "Refer a Friend" program to save 20% on subscriptions for three months, benefiting both existing users and referred friends.
TikTok shop plans canceled in some countries, a chance to win cash directly from Amazon, and Walmart now allows you to tie reviews to orders. This and more buzzing news on today’s episode!
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Amazon Accelerate and Walmart Seller Summit are critical events for networking, gaining direct access to platform experts, and learning about new tools and announcements. Mark calendars for Amazon Accelerate (September 17-19, 2024, Seattle) and Walmart Seller Summit (August 26-28, 2024, San Francisco).
What does this episode say about paid acquisition?
Despite potential ban discussions, TikTok Shop is aggressively enhancing its e-commerce features, including extended shop ads, global video shopping ads, and simplified ad onboarding. Sellers should explore these new formats to advertise products directly within the shop tab and search results.
What does this episode say about supply chain & operations?
Walmart is actively pursuing sustainability by replacing plastic e-commerce envelopes with paper, saving over 2,000 tons of plastic annually, and right-sizing packaging. This signals a broader trend in supply chain optimization that sellers should monitor.
What does this episode say about analytics & attribution?
Utilize Helium 10’s Cerebro tool to analyze historical search volume and product ranks for seasonal keywords. This allows sellers to identify low-volume keywords now that will become high-volume closer to peak seasons, enabling early advertising and better ranking.
What does this episode say about amazon & marketplaces?
Consider joining the Helium 10 "Refer a Friend" program to save 20% on subscriptions for three months, benefiting both existing users and referred friends.
