This episode provides critical updates for Amazon sellers, including the potential for a second Prime Day in Q4 and significant changes to Amazon's 'Send to Amazon' inventory replenishment flow. It also delves into the evolution of Sponsored Display ads to contextual targeting, offering tactical advice on inventory management for new selling opportunities and adapting to platform changes to maintain sales velocity.
Key takeaways
Prepare inventory for a potential second Prime Day in Q4, considering holiday shopping season lead times to avoid stockouts.
Familiarize yourself with the new 'Send to Amazon' inventory replenishment flow before September 1st, as the old system will be deprecated, potentially impacting LTL shipments.
Monitor bids and budgets closely for Sponsored Display campaigns as contextual targeting expands ad reach beyond Amazon to external websites and mobile apps, which could affect ACoS.
If sales are down, use free tools like the Helium 10 Chrome Extension's BSR chart to objectively assess performance against competitors rather than relying on anecdotal evidence from social media groups.
Maintain focus on your business and strategy despite market fluctuations. The guest shared their experience of overcoming panic during sales slowdowns by staying patient and concentrated on their own operations.
In this episode, we cover the latest news on Amazon, speak with an Elite seller about his journey and tips, and a training tip on how to check if your sales are down.
What does this episode say about amazon & marketplaces?
Prepare inventory for a potential second Prime Day in Q4, considering holiday shopping season lead times to avoid stockouts.
What does this episode say about supply chain & operations?
Familiarize yourself with the new 'Send to Amazon' inventory replenishment flow before September 1st, as the old system will be deprecated, potentially impacting LTL shipments.
What does this episode say about paid acquisition?
Monitor bids and budgets closely for Sponsored Display campaigns as contextual targeting expands ad reach beyond Amazon to external websites and mobile apps, which could affect ACoS.
What does this episode say about analytics & attribution?
If sales are down, use free tools like the Helium 10 Chrome Extension's BSR chart to objectively assess performance against competitors rather than relying on anecdotal evidence from social media groups.
What does this episode say about amazon & marketplaces?
Maintain focus on your business and strategy despite market fluctuations. The guest shared their experience of overcoming panic during sales slowdowns by staying patient and concentrated on their own operations.
