This episode discusses upcoming changes and opportunities for Amazon sellers, including new advertising avenues with Prime Video ads, the expansion of same-day delivery, and new features from Helium 10. It also provides important reminders for sellers regarding vacation settings for FBM listings and inventory management. Tune in to understand how these updates can impact your Amazon selling strategy and leverage new tools for success.
Key takeaways
Amazon Prime Video ads are launching, offering a new 'brand play' awareness channel for larger brands, though direct ROI may be harder to measure than PPC.
Amazon has expanded same-day delivery to 90 metro areas, making inventory placement critical for sellers to capitalize on faster fulfillment. Utilize tools to identify warehouse storage locations.
Utilize Amazon Seller Central vacation settings for FBM listings to pause sales if you are unable to fulfill orders, but remember to still respond to customer service emails within 24 hours.
Explore Helium 10’s new features like product tag groups, Chrome extension updates, and the subscribe and save feature to gain a competitive edge.
Use Inventory Heat Maps to monitor inventory storage and anticipate potential shipping delays, especially for FBA sellers.
Listen in as Bradley plays detective to predict the dates for Amazon Prime Day 2024. We also unpack the latest buzzing innovations from Amazon advertising and Helium 10.
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Amazon Prime Video ads are launching, offering a new 'brand play' awareness channel for larger brands, though direct ROI may be harder to measure than PPC.
What does this episode say about paid acquisition?
Amazon has expanded same-day delivery to 90 metro areas, making inventory placement critical for sellers to capitalize on faster fulfillment. Utilize tools to identify warehouse storage locations.
What does this episode say about supply chain & operations?
Utilize Amazon Seller Central vacation settings for FBM listings to pause sales if you are unable to fulfill orders, but remember to still respond to customer service emails within 24 hours.
What does this episode say about ai & automation?
Explore Helium 10’s new features like product tag groups, Chrome extension updates, and the subscribe and save feature to gain a competitive edge.
What does this episode say about amazon & marketplaces?
Use Inventory Heat Maps to monitor inventory storage and anticipate potential shipping delays, especially for FBA sellers.
