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Helium 10 Buzz 3/22/23: Amazon Brand Profiles | Express Payout | Keyword Research Strategy

Serious Sellers Podcast · with Carrie · March 22, 2023 · 12 min

Summary

This episode unveils new Amazon features like Brand Profiles for enhanced brand showcasing and Express Payouts for Amazon Pay users, significantly improving cash flow. It also shares a powerful keyword research strategy using Helium 10's X-ray tool to gain a competitive edge on Amazon without needing to use Cerebro.

Key takeaways

Themes

amazon & marketplacesorganic & seobrand & contentai & automation

Topics covered

amazon brand profilesamazon express payoutshelium 10 x-ray keywordskeyword research strategyamazon seowalmart marketplace sellingppc strategiese-commerce education

Episode description

Let’s see what’s buzzing this week with Bradley - while on his Japan trip, brings us the latest news in the Amazon space. We also share training resources for you and a keyword research strategy using Xray keywords.

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Actively set up your Amazon Brand Profile at advertising.amazon.com to pre-emptively optimize your brand representation as Amazon rolls out this new feature.
What does this episode say about organic & seo?
If you use Amazon Pay on your website, opt into Express Payouts at pay.amazon.com for 24-hour payment processing, including weekends, to drastically improve cash flow.
What does this episode say about brand & content?
Leverage the Helium 10 X-ray Chrome extension for preliminary keyword research by filtering for specific ASINs and competitor rank averages to identify highly relevant and high-performing keywords beyond Cerebro.
What does this episode say about ai & automation?
Explore the free educational resources within Helium 10 Academy, Pro Trainings, Freedom Ticket 3.0, and PPC Academy to enhance your Amazon and Walmart selling strategies and optimize tool usage.
What does this episode say about amazon & marketplaces?
For those using Helium 10, utilize the X-ray keyword tool directly on Amazon search results pages, and refine your search using global search settings to deselect irrelevant ASINs and focus on core competitor keywords.

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