Serious Sellers Podcast artwork

Helium 10 Buzz 2/8/24: Big Amazon Coupon Update | Save on FBA Fees | Target Prime Coming?

Serious Sellers Podcast · with null · February 8, 2024 · 17 min

Summary

This episode delivers critical updates for Amazon sellers, covering new fees for Prime Exclusive Discounts, strategies to optimize FBA inbound shipping to avoid surcharges, and the emergence of Walmart Cross Border as a competitive logistics solution. It also touches on the anticipated Prime Big Deal Days, offering actionable insights for sellers to adapt their strategies and minimize costs amidst these platform changes.

Key takeaways

Themes

amazon & marketplacessupply chain & operationsai & automationpaid acquisition

Topics covered

amazon prime exclusive discountsprime big deal dayswalmart cross borderfba inbound feesamazon fba logisticsai in ecommerce

Episode description

Listen in as we explore the cutting-edge buzzing updates Amazon has rolled out for sellers, starting with audience-specific coupons to fine-tune your promotional strategies, sponsored display geotargeting, and more!

Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Prime Exclusive Discounts will now cost $50 for high-traffic events like Prime Day and Black Friday; plan your promotional budget accordingly, but note non-event days remain free.
What does this episode say about supply chain & operations?
To avoid Amazon's inbound placement fees, ensure you ship at least five identical boxes or pallets per item, each with the same quantity and item mix, to qualify for the "Amazon optimized inbound option."
What does this episode say about ai & automation?
Explore Walmart Cross Border for port-to-door shipping from China, especially if you manufacture goods in China and utilize Walmart Fulfillment Services, to potentially save on shipping time and costs.
What does this episode say about paid acquisition?
Start preparing for Prime Big Deal Days, likely around October 9th, by submitting your eligible product discounts as soon as possible.
What does this episode say about amazon & marketplaces?
Leverage the new Seller Central feature to select preferred carriers for LTL/FTL shipments to Amazon fulfillment centers, streamlining your logistics processes.

Listen