This episode breaks down Amazon's updated fee structure for deals and coupons, effective June 2025. It offers a critical look at the new performance-based fees, provides concrete examples of cost changes for sellers, and highlights upcoming changes for Prime Day 2025. This is crucial for Amazon sellers to understand to adjust their promotional strategies and financial forecasts.
Key takeaways
Amazon's deal and coupon fees are shifting from flat rates to a performance-based model with a daily fee plus a percentage of sales, effective June 2025.
For coupons, the 60-cent per unit sold fee is replaced by a $5 upfront fee plus 2.5% of coupon sales, which can significantly increase costs for lower-priced items or smaller sales volumes.
Prime Day 2025 is expected to be longer and larger, with Prime exclusive discount fees doubling from $50 to $100.
Sellers should re-evaluate their product pricing and promotional strategies to account for the new fee structure, especially for coupons and deals, to maintain profitability.
Helium 10's updated Black Box features for wholesale/arbitrage and 'Influencer Mode' can help identify profitable products and opportunities under the new fee landscape.
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Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Amazon's deal and coupon fees are shifting from flat rates to a performance-based model with a daily fee plus a percentage of sales, effective June 2025.
What does this episode say about paid acquisition?
For coupons, the 60-cent per unit sold fee is replaced by a $5 upfront fee plus 2.5% of coupon sales, which can significantly increase costs for lower-priced items or smaller sales volumes.
What does this episode say about analytics & attribution?
Prime Day 2025 is expected to be longer and larger, with Prime exclusive discount fees doubling from $50 to $100.
What does this episode say about amazon & marketplaces?
Sellers should re-evaluate their product pricing and promotional strategies to account for the new fee structure, especially for coupons and deals, to maintain profitability.
What does this episode say about amazon & marketplaces?
Helium 10's updated Black Box features for wholesale/arbitrage and 'Influencer Mode' can help identify profitable products and opportunities under the new fee landscape.
