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Helium 10 Buzz 12/28/23: Amazon Prime Video Ads | 2024 Amazon Events | SnS Tracking

Serious Sellers Podcast · with null · December 28, 2023 · 23 min

Summary

This episode delivers critical updates for Amazon sellers, focusing on new fee structures for Prime Exclusive Discounts, the anticipated Prime Big Deal Days, and Walmart's new cross-border shipping service. It also touches on how AI is impacting e-commerce and important inbound FBA shipment guideline changes. Ecommerce operators will find actionable intelligence on navigating upcoming sales events and optimizing logistics.

Key takeaways

Themes

amazon & marketplacessupply chain & operationspaid acquisitionai & automation

Topics covered

prime exclusive discountsamazon prime big deal dayswalmart cross borderfba inbound feesai in ecommerceamazon seller support

Episode description

Listen in as we explore the latest buzz around Amazon, starting with their new advertising push on Prime Video to their billionth same-day delivery package milestone. Plus, let’s look at the latest features inside Helium 10.

Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Prime Exclusive Discounts are no longer free for high-traffic events (Prime Day, Prime Big Deal Days, Black Friday, Cyber Monday), now costing $50 per event regardless of the number of products. Plan this new cost into your promotional strategies.
What does this episode say about supply chain & operations?
Amazon's Prime Big Deal Days are confirmed, likely around October 9th. Start preparing your inventory and deals now to capitalize on this major sales event.
What does this episode say about paid acquisition?
Walmart has launched "Walmart Cross Border," a port-to-door shipping service from China for Walmart Fulfillment Services (WFS) sellers. Explore this if you manufacture in China and use WFS to potentially save on shipping time and cost.
What does this episode say about ai & automation?
A new FBA guideline ensures optimized inbound options (avoiding per-box surcharges) if you ship five identical boxes or pallets per item, each containing the same quantity and item mix.
What does this episode say about amazon & marketplaces?
AI is increasingly influencing e-commerce, from helping consumers find deals to potentially reducing advertising burdens. Stay informed on AI tools and trends to adapt your selling strategy.

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