This episode provides a crucial update on the ever-evolving ecommerce landscape, focusing on the competitive dynamics between Amazon and Walmart, and the new Amazon/Snapchat collaboration. It offers actionable strategies for sellers to leverage new advertising avenues, understand sales velocity anomalies, and adapt to current small business trends. This is a must-listen for ecommerce operators looking to optimize their marketplace strategies and forecasting.
Key takeaways
Leverage the new Amazon/Snapchat collaboration to explore novel advertising and customer engagement channels for your products, especially if your target demographic is active on Snapchat.
Analyze the competitive advantages of Walmart+ versus Amazon Prime to inform your multi-marketplace strategy and understand evolving consumer subscription preferences.
Be aware that Amazon may not provide sales estimates for all products; develop alternative methods for product research and sales forecasting, such as analyzing historical data or competitor performance.
Utilize insights from the latest Small Business Report to identify critical trends, challenges, and opportunities, and adapt your FBA and online marketplace strategies accordingly.
In this episode, we cover the latest news on Amazon and Walmart, get actionable tips from a Serious Sellers Club member, and learn why there are no sales estimates for certain products.
What does this episode say about amazon & marketplaces?
Leverage the new Amazon/Snapchat collaboration to explore novel advertising and customer engagement channels for your products, especially if your target demographic is active on Snapchat.
What does this episode say about paid acquisition?
Analyze the competitive advantages of Walmart+ versus Amazon Prime to inform your multi-marketplace strategy and understand evolving consumer subscription preferences.
What does this episode say about analytics & attribution?
Be aware that Amazon may not provide sales estimates for all products; develop alternative methods for product research and sales forecasting, such as analyzing historical data or competitor performance.
What does this episode say about founder & leadership?
Utilize insights from the latest Small Business Report to identify critical trends, challenges, and opportunities, and adapt your FBA and online marketplace strategies accordingly.
