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Helium 10 Buzz 11/23/23: Amazon Review Police | Amazon Posts Videos | Black Friday

Serious Sellers Podcast · with Carrie Miller · November 23, 2023 · 24 min

Summary

This episode dives into critical updates for Amazon, Etsy, and TikTok Shop sellers. It covers new generative AI tools for listing optimization on Amazon and Etsy, changes to TikTok Shop shipping, and a deep-dive into Amazon search term indexing. Sellers will learn how to leverage new analytics tools and stay ahead of marketplace policy changes.

Key takeaways

Themes

amazon & marketplacesai & automationorganic & seoproduct & merchandising

Topics covered

amazon generative aitiktok shop shipping policyetsy ai gift finderamazon search term indexinghelium 10 blackboxamazon brand analytics

Episode description

In this episode, we cover the latest buzzing news in the Amazon and E-commerce space! From Amazon Posts now supporting videos to cool tips on how to audit your Amazon PPC campaigns!

Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Amazon's new generative AI for listings will suggest improvements; sellers should monitor their listings for automated changes and be prepared to approve or revert them using Helium 10 alerts.
What does this episode say about ai & automation?
TikTok Shop is increasing free shipping minimums, which may impact conversion rates; sellers should assess if this affects their sales strategy on the platform.
What does this episode say about organic & seo?
While Amazon Seller Central search terms now allow up to 500 characters, single keywords only index if they are part of a multi-word phrase already present and indexed in your listing content. Focus on well-crafted listing copy for indexing.
What does this episode say about product & merchandising?
Utilize Helium 10's new BlackBox ABA Search Term tool to access Brand Analytics data efficiently, identify trending search terms, and discover new product opportunities that were previously hard to unearth.
What does this episode say about amazon & marketplaces?
Explore product ideas by analyzing search terms in the Helium 10 BlackBox ABA tool, such as using the "phrases containing" filter to find related product niches like "coffin cat tree" from "coffin" searches.

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