Serious Sellers Podcast · with Jeff Cohen, Anne Harrell, Miranda Chen · October 27, 2022 · 27 min
Summary
This episode recaps Amazon Unboxed 2023, highlighting new advertising tools and strategies crucial for sellers. It covers generative AI for ad creatives, Sponsored TV for broader reach, and advanced analytics via Amazon Marketing Cloud (AMC) and Amazon Marketing Stream. This is a must-listen for Amazon sellers looking to leverage the latest ad tech for growth and optimize their PPC campaigns.
Key takeaways
Amazon's new generative AI can automatically create lifestyle images for Sponsored Brand Ads, significantly reducing design time and cost.
Sponsored TV democratizes access to Amazon’s streaming ad inventory (Prime Video, Freevee), allowing brands of all sizes to leverage TV advertising, provided they have ad creatives.
Utilize Amazon Marketing Cloud (AMC) with its new templatized analytics and lookalike audiences to gain deeper customer insights and target new segments effectively.
Explore Amazon Marketing Stream and Rapid Retail Analytics for real-time data on retail signals, enabling faster, data-driven adjustments to your advertising and product strategies.
Leverage new-to-brand metrics within Amazon PPC to understand how campaigns are acquiring new customers, allowing for better optimization of budgets towards growth initiatives.
What does this episode say about amazon & marketplaces?
Amazon's new generative AI can automatically create lifestyle images for Sponsored Brand Ads, significantly reducing design time and cost.
What does this episode say about paid acquisition?
Sponsored TV democratizes access to Amazon’s streaming ad inventory (Prime Video, Freevee), allowing brands of all sizes to leverage TV advertising, provided they have ad creatives.
What does this episode say about ai & automation?
Utilize Amazon Marketing Cloud (AMC) with its new templatized analytics and lookalike audiences to gain deeper customer insights and target new segments effectively.
What does this episode say about analytics & attribution?
Explore Amazon Marketing Stream and Rapid Retail Analytics for real-time data on retail signals, enabling faster, data-driven adjustments to your advertising and product strategies.
What does this episode say about amazon & marketplaces?
Leverage new-to-brand metrics within Amazon PPC to understand how campaigns are acquiring new customers, allowing for better optimization of budgets towards growth initiatives.
