This episode challenges conventional Amazon keyword research, arguing against over-reliance on search volume alone. Top Amazon seller Tomer reveals his strategy for identifying keywords that *convert* by analyzing competitor listings and visual search results, rather than just keyword tools. This approach helps sellers prioritize buyer-relevant terms for significant ranking and sales improvements.
Key takeaways
Prioritize competitor analysis over raw search volume for keyword research, focusing on what keywords successful competitors are ranking for and converting on.
Manually review search results for target keywords to ensure visual alignment between your product and the top-ranking listings. If competitors' products don't visually match yours, it might not be a high-converting keyword for your specific item.
Utilize competitor performance scores and rank averages to identify valuable keywords they might be missing or under-optimized for, creating opportunities for your own listings.
Integrate competitor insights, including image analysis, into your team's listing creation process to build more effective and conversion-focused product pages.
Focus on keywords where your direct competitors consistently appear on the first or second page, as this indicates strong conversion for that specific term.
In this episode, we cover the latest news on Amazon, Shopify, and the top e-Commerce trends globally. We also learn about Etsy listings compared to Amazon listings and how to use Xray Keywords.
What does this episode say about amazon & marketplaces?
Prioritize competitor analysis over raw search volume for keyword research, focusing on what keywords successful competitors are ranking for and converting on.
What does this episode say about organic & seo?
Manually review search results for target keywords to ensure visual alignment between your product and the top-ranking listings. If competitors' products don't visually match yours, it might not be a high-converting keyword for your specific item.
What does this episode say about conversion & cro?
Utilize competitor performance scores and rank averages to identify valuable keywords they might be missing or under-optimized for, creating opportunities for your own listings.
What does this episode say about amazon & marketplaces?
Integrate competitor insights, including image analysis, into your team's listing creation process to build more effective and conversion-focused product pages.
What does this episode say about amazon & marketplaces?
Focus on keywords where your direct competitors consistently appear on the first or second page, as this indicates strong conversion for that specific term.
